Head of Paid Media Activation

Overview

A fast-growing, award-winning marketing agency (recognized four consecutive years on the Inc. 5000) is seeking a Head of Paid Media Activation to lead and scale its media activation practice. This is an exciting chance to own the paid media execution function—building systems, driving operational excellence, and shaping the future of omnichannel activation in a collaborative, high-performance culture.

• Lead, mentor, and inspire a multi-disciplinary paid media team across digital and traditional channels.
• Oversee end-to-end campaign activation: setup, trafficking, optimization, reporting, and performance delivery.
• Build and refine processes, tools, and quality controls to ensure flawless execution and scalability.
• Champion innovation—evaluate and implement emerging technologies, automation, and AI to stay ahead of industry trends.
• Partner with strategy and finance leadership to ensure precise budget pacing, accruals, invoicing, and reconciliation.
• Deploy advanced measurement frameworks and attribution models to tie performance directly to client business goals.
• Serve as the senior point of contact for activation performance, insights, and recommendations.

• 10+ years in paid media activation, ad operations, or performance marketing (agency experience strongly preferred).
• Proven ability to manage, coach, and grow multi-disciplinary teams.
• Deep expertise across Meta, Google Ads, You Tube, Tik Tok, programmatic platforms, and retail media—with knowledge of OOH, broadcast, and other traditional channels.
• Strong analytical mindset with experience in GA4, Salesforce Marketing Cloud, CM360, and The Trade Desk.
• Demonstrated success scaling operations, implementing new technologies, and improving efficiency.
• Exceptional communicator who can translate complex data into simple, compelling narratives.

• Lead a high-performing team at a rapidly scaling agency redefining the modern marketing model.
• Collaborate cross-functionally with strategy, creative, shopper marketing, and tech experts.
• Enjoy autonomy, innovation, and measurable impact in a supportive, agile environment.

$175, annually, based on experience

Remote, United States

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.