Sr. Manager Marketing Operations

A little about us...Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we're leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company.

Fleetio is also a proud founding member of the Rails Foundation!

As the Director/Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team.

In this role, you will lead the charge to streamline marketing processes, leverage cutting-edge technologies, and manage business-critical data strategies to fuel pipeline and revenue growth.

We're seeking a candidate with experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $100M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes - someone who has personally built and owned the systems they recommend, not just directed others to build them.

• Own and evolve our lead/contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Ops and Revenue leadership
• Build and maintain the infrastructure that ensures customers and prospects receive the right communications at the right time
• Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, driving consistent, clean handoffs between Marketing, SDR/BDR, and Sales
• Continuously assess conversion and velocity by stage, and proactively recommend improvements to how Marketing and Sales move contacts through the funnel

• Oversee and optimize traditional marketing tools and platforms (Salesforce, Marketo/Bizible) as well as the broader tech stack
• Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams
• Evaluate and implement new tools as needed, including emerging AI-driven data and enrichment vendors, to improve efficiency, enhance campaign performance, and build a culture of continuous improvement

• Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation
• Have a foundational understanding of website structure, basic coding concepts, and how data tracking/capture is integrated within websites to support effective implementation and troubleshooting of tracking strategies
• Own and evolve our marketing attribution strategy, evaluating and applying the right attribution models and ensuring the right tech an

• Fleetio overview video:
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