Social Media Coordinator

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into one of the most recognized textured-hair brands in the United States, known for transformative products, authentic storytelling, and a deeply engaged community.

• Regularly film original social content at Bask & Lather’s office, content studios, retail locations, brand events, activations, and other approved locations.
• Capture short‑form videos, product demonstrations, tutorials, transformations, founder and employee content, customer stories, educational content, behind‑the‑scenes moments, and trend‑based concepts.
• Film using smartphones, cameras, lighting, microphones, tripods, and other production equipment.
• Prepare filming environments and ensure appropriate lighting, framing, sound, styling, products, props, talent, and backgrounds.
• Direct employees, models, creators, customers, and other participants during content capture.
• Comfortably appear on camera, demonstrate products, provide voiceovers, participate in trends, and host social content when needed.
• Edit short‑form videos using Cap Cut, Adobe Premiere Pro, native platform tools, or similar software.
• Create and edit graphics, static posts, carousels, Stories, Reels, short‑form videos, and other platform‑native content.
• Add captions, graphics, sound, transitions, hooks, calls to action, and other creative elements that improve content performance.
• Repurpose footage into multiple versions, formats, hooks, and platform‑specific edits.
• Organize raw footage, edited content, project files, and approved assets within the company’s content library.
• Maintain a consistent production pace and meet established weekly content‑volume expectations.
• Capture timely content between formal shoots and respond quickly to real‑time social opportunities.

• Collaborate with the Senior Social Media & Content Marketing Manager to execute and strengthen Bask & Lather’s online identity.
• Support content execution across Instagram, Tik Tok, Facebook, You Tube, Pinterest, Tik Tok Shop, and emerging platforms.
• Contribute ideas and observations that help inform the brand’s organic social and content strategy.
• Translate approved strategies, campaign plans, launches, promotions, and cultural moments into platform‑native content.
• Draft captions, hooks, scripts, on‑screen text, calls to action, and supporting social copy.
• Schedule and publish approved content accurately and on time.
• Adapt content for the audience, format, behavior, and technical requirements of each platform.
• Maintain a consistent brand voice, visual identity, tone, and quality standard across all channels.
• Conduct quality‑control checks before publishing, including spelling, links, product names, pricing, claims, captions, and formatting.
• Monitor platform updates, emerging formats, beauty conversations, textured‑hair trends, competitors, and relevant cultural moments.
• Proactively bring relevant, executable content ideas to the team, including why the concept fits Bask & Lather and how it should be produced.

• Regularly appear on camera and participate in or host Tik Tok Live, Instagram Live, product demonstrations, tutorials, interviews, and other live social experiences.
• Prepare products, talking points, demonstrations, equipment, and supporting materials before live sessions.
• Engage with the audience in real time while maintaining Bask & Lather’s brand voice and messaging standards.
• Monitor live comments and elevate customer‑service concerns, product complaints, or sensitive issues appropriately.
• Review live performance and identify opportunities to…