Global Brand Manager, Luxury & Embedded Audio

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM
• Help shape HARMAN’s Embedded Audio business by bringing premium audio experiences to third-party products and platforms

About the Role

As the Global Brand Manager, Luxury & Embedded Audio, you will shape, develop, and execute the strategic global positioning and guidelines for HARMAN’s portfolio of luxury audio brands (JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM), while also supporting the growth of HARMAN Embedded Audio (HEA) solutions across third-party partner products.

This role requires a seasoned brand and marketing leader with deep experience in luxury and/or professional audio products and B2B marketing. This role will report to the Global Brand Strategy Director and is based in Northridge, CA.

What You Will Do

• Lead global brand positioning, planning, and governance for HARMAN’s luxury audio and embedded audio portfolio by driving market research, strategic planning, and brand standards across B2B and consumer touchpoints
• Lead GTM planning for key luxury and HEA product launches
• Drive brand-led thinking across functions-from product development through marketing
• Oversee regular updates to website content, lead strategic redesigns as needed
• Oversee development of luxury brand creative (campaign key visuals, videos, lifestyle/in-situ photography and more)
• Oversee planning and execution of luxury and HEA trade events
• Develop strategic marketing playbooks for HEA key verticals (mobile, laptop, wearables, furniture, and more)
• Oversee external agencies and vendors, holding them accountable for performance, budget, and quality standards. Lead negotiations and resolve issues to achieve optimal outcomes.
• Use sophisticated analytical thought to interpret business challenges, evaluate campaign results, and present actionable insights. Recommend and implement improvements to products, processes, or services based on data and best practices.
• Communicate difficult concepts clearly and negotiate differing perspectives with senior stakeholders or external partners to drive alignment and adoption of new approaches.

What You Need to Be Successful

• 7+ years of experience in brand or marketing management within global or matrixed organizations
• Deep familiarity with luxury audio products (amplifiers, speakers, high-end home theater systems, streamers/DACs), their use cases, sales/distribution channels and target consumers
• Experience with B2B marketing and sell-through activation
• Expertise in brand positioning and cross-functional leadership
• Demonstrated experience in managing complex projects and external vendor relationships
• Ability to work independently and provide guidance in highly complex situations
• Advanced analytical and problem-solving skills, with experience interpreting business challenges and implementing innovative solutions
• Excellent organizational and communication skills, with the ability to clearly convey difficult concepts to diverse audiences
• Hands-on experience with creative development, agency management, and campaign tracking across digital, social, and traditional…