Influencer & Affiliate Marketing Manager

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into one of the most recognized textured-hair brands in the United States, known for transformative products, authentic storytelling, and a deeply engaged community.

As Bask & Lather enters its next phase of growth, creators and affiliates will play an increasingly important role in how we build awareness, deepen cultural relevance, acquire customers, and drive profitable revenue.

Bask & Lather is seeking an experienced Influencer & Affiliate Marketing Manager to build, manage, and scale our influencer, creator, ambassador, and affiliate programs.

This is a strategic and hands‑on role for someone who understands both culture and performance. You will be responsible for identifying the right partners, developing culturally relevant campaigns, building lasting creator relationships, growing our affiliate roster, and ensuring that every program delivers measurable value.

You will own the full program lifecycle, including strategy, sourcing, outreach, negotiation, contracting, campaign development, activation, performance management, reporting, and optimization.

We are looking for someone who has already built or significantly grown influencer and affiliate programs for a fast-growing consumer brand. The successful candidate will be able to demonstrate specific results, including revenue growth, return on creator investment, customer acquisition, partner activation, content output, and roster growth.

This is not a role for someone learning how influencer and affiliate marketing works. The right person will learn the Bask & Lather brand and then immediately bring the relationships, cultural fluency, commercial judgment, and operating discipline required to strengthen and scale the function.

• Develop and own Bask & Lather’s influencer and creator strategy across paid, gifted, ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships.
• Build a balanced creator portfolio that supports brand awareness, cultural relevance, content development, product education, customer acquisition, and revenue.
• Identify emerging creators and cultural voices before they become over saturated or cost‑prohibitive.
• Establish clear partner tiers, selection criteria, campaign objectives, compensation guidelines, and performance benchmarks.
• Develop long‑term creator relationships that extend beyond one‑time, transactional campaigns.
• Ensure the creator roster reflects Bask & Lather’s customers, values, positioning, and textured‑hair community.
• Maintain a strong understanding of beauty culture, textured‑hair conversations, platform behavior, creator trends, and emerging talent.

• Own creator sourcing, vetting, outreach, relationship development, and ongoing communication.
• Proactively recruit high‑potential creators, customers, industry experts, stylists, and culturally relevant partners.
• Evaluate creators based on audience alignment, engagement quality, content quality, brand fit, historical performance, authenticity, and commercial potential.
• Build and maintain an organized, high‑quality creator roster across platforms, content categories, audience segments, and performance tiers.
• Serve as the primary relationship owner for influencer and creator partners.
• Create an excellent partner experience that strengthens relationships and encourages long‑term advocacy.
• Identify, retain, reactivate, or exit partners based on performance and strategic value.

• Lead influencer campaigns from initial concept…