Member Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Active Member Marketing Manager based in the United States.

This is a newly created role focused on building a proactive lifecycle marketing program for members after enrollment. You'll own the strategy and execution of communications across email, SMS, push, in-app messaging, direct mail, webinars, and emerging channels. The role combines customer insight, segmentation, experimentation, creative execution, and marketing technology to drive sustained engagement and retention. You'll work closely with care teams and product leaders to create a coordinated member experience without disrupting clinical communications.

As the program's first dedicated owner, you'll establish the processes, infrastructure, testing framework, and reporting needed to scale it effectively. This is a hands-on opportunity for a lifecycle marketer who enjoys building from the ground up and measuring their work through meaningful member and business outcomes.

• Own the active member lifecycle strategy, mapping the member journey and defining communication approaches across onboarding, sustained engagement, re-engagement, and winback stages.
• Build and manage the annual and quarterly engagement roadmap, including clear priorities and decisions around where and when to communicate.
• Develop a segmentation framework based on member behavior, sensor data, app engagement, care team interactions, clinical progress, enrollment channels, and other relevant signals.
• Govern the member communication calendar across marketing, care delivery, product, and clinical teams to create a coordinated and consistent experience.
• Inventory existing member touchpoints and maintain a comprehensive communication map as the source of truth.
• Partner with Care Delivery and Clinical leadership to establish clear boundaries between marketing and clinical communications.
• Design suppression rules, frequency caps, quiet hours, and other controls to ensure overall message volume remains deliberate and manageable.
• Collaborate with Product on campaign-based push notifications and in-app messaging.
• Account for operational requirements such as eligibility files, employer and health plan communication rules, benefits calendars, co-branding requirements, and overlapping communications from other vendors.
• Build and launch end-to-end campaigns in Braze, including audience logic, Canvas journeys, content, QA, deployment, and iteration.
• Write campaign copy and creative briefs while coordinating design, clinical, and legal reviews as needed.
• Help mature the Braze environment through event taxonomy, catalogs, Connected Content, templates, preference centers, deliverability, sender reputation, and data integration with Snowflake.
• Establish a structured experimentation program covering creative and subject lines initially, followed by channel mix, cadence, timing, incentives, and direct mail.
• Measure campaign performance and develop dashboards in partnership with Marketing Operations to demonstrate effectiveness.
• Regularly communicate campaign results, learnings, wins, losses, and recommended adjustments to Growth Marketing and leadership.
• Maintain strong compliance practices across HIPAA, PHI handling, TCPA and SMS consent, CAN-SPAM, and internal clinical review requirements.
• Build a scalable lifecycle marketing engine with documented strategy, reliable deliverability, an active testing backlog, and trusted reporting.
• Drive measurable improvements in member activation, sustained engagement, retention, and relevant clinical milestones.

• 4--7 years of experience in lifecycle, CRM, retention, or engagement marketing, with meaningful ownership of programs from strategy through execution.
• Hands-on expertise with Braze, including the ability to independently build multi-branch Canvas journeys, behavioral triggers, Liquid personalization, and suppression logic.
• Demonstrated multi-channel marketing experience, including email plus at least one additional channel such as SMS, push, or in-app messaging.
• Strong experimentation skills, including experience designing holdout tests, interpreting results appropriately, and being comfortable reporting inconclusive or null findings.
• Experience building processes and programs from the ground up, with the ability to establish structure where a formal lifecycle program does not yet exist.
• Strong analytical and customer-oriented…