Director, Paid Social

Job Description :

The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment – with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 225 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.

The New York Post is seeking a full-time Director, Paid Social to help lead the paid social strategy and play a pivotal role in growing the business. You will collaborate closely with video, design, marketing, and product teams to ensure a cohesive and engaging experience for our followers.

Reporting to the Senior Director of Social Media, you will have a significant impact on the success of brand partnerships, sponsorship opportunities and paid social across the business.

Job Responsibilities:

Own the paid social strategy across The New York Post's portfolio, serving as the internal subject matter expert across planning, activation, optimization, measurement, and emerging opportunities.

Lead and mentor a team of paid social professionals, providing direction and coaching while establishing scalable workflows, processes, and best practices.

Develop and execute end-to-end paid social strategies that grow audience, engagement, traffic, content reach, and revenue, while aligning with broader company objectives.

Manage and optimize campaigns across Meta (Facebook/Instagram), Tik Tok, You Tube, Linked In, Snapchat, and X, staying ahead of platform updates, new products, and emerging capabilities.

Partner with the Senior Director of Social Media, editorial, and social teams to connect paid and organic strategy, identify high-potential content, and drive audience growth and monetization.

Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop cohesive paid-social campaigns, sponsorship solutions, and advertiser programs.

Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.

Build and maintain performance dashboards, reporting frameworks, and KPIs while monitoring campaign pacing and identifying opportunities to improve results.

Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter across the evolving social ecosystem.

Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands-on execution in a fast-paced, 24/7 media environment.

What We’re Looking For:

4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands-on campaign management and optimization experience.
1–2+ years of experience managing, mentoring, or leading a team.

Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, Tik Tok, You Tube, Linked In, Snapchat, and X.Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.

Strong understanding of paid social fundamentals, including audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.

Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations, including experience building dashboards and reporting to senior stakeholders.

Excellent cross-functional collaboration and communication skills, with experience partnering across editorial, sales, marketing, product, design, video, and social teams.

Experience in a publisher, media company, agency, entertainment…