Senior Manager, Brand Marketing

Who We Are:

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization.

The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

We’re seeking a strategic, creative, and data-driven Senior Manager of Brand Marketing to help elevate the SiriusXM brand across consumer touchpoints. This leader will be responsible for developing breakthrough brand strategies, integrated marketing campaigns, and audience-first storytelling that strengthen brand relevance, drive engagement, and support subscriber growth.

The ideal candidate is both a strategic brand builder and program manager: someone who can translate consumer insights into compelling positioning, develop best-in-class creative, partner cross-functionally across teams and lead campaigns from strategy through execution and measurement.

• Develop and lead brand marketing strategies that increase awareness, consideration, engagement, and affinity for the SiriusXM brand.
• Help evolve SiriusXM’s brand architecture, messaging frameworks, audience strategy, and go-to-market playbooks.
• Translate business priorities, audience insights, cultural trends, and content moments into clear brand narratives and compelling creative briefs.
• Own campaign planning and development from concept through launch, including strategy, positioning, messaging, creative review, media integration, asset production, and performance analysis.
• Author high-impact strategy decks and business cases to clearly communicate brand direction, launch plans, and ROI to senior management and internal stakeholders.
• Partner closely with Creative, Content Marketing, Programming, Product, lines of business, Media, PR, Social, CRM and Partnerships teams to ensure brand consistency and campaign impact.
• Partner with internal Data Science and Market Research teams to continually track brand health metrics, synthesize consumer insights, analyze competitive movements, and translate findings into actionable strategies.
• Manage agency and vendor relationships, ensuring work is strategically sound, creatively excellent, on brand, on budget, and delivered on time.
• Manage budgets, timelines, approvals, and stakeholder communications across multiple concurrent initiatives.
• Establish operational objectives and work plans for the Brand Marketing team, delegate assignments, and ensure adherence to budgets, schedules, performance requirements, and business goals.
• Lead, mentor, and coach marketing team members, providing purposeful feedback, setting performance expectations, and supporting employee development.
• Oversee multiple brand marketing work streams and coordinate priorities across cross-functional partners to deliver sustained business impact.

• Bachelor's degree with focus on…