Senior UA Creative Strategist - Mobile Games

The Role

We are looking for a sharp, highly curious
UA Creative Strategist
to help us decide what advertising creatives we should make and why.

This is not primarily a video editing or art production role. Your job is to stay ahead of the mobile games advertising market, spot emerging creative opportunities, understand what is working and what is becoming stale, and turn those insights into strong concepts and clear production briefs.

You will sit at the intersection of
creative, user acquisition, games and data
.

We want someone who watches the market closely, studies competitors, understands internet culture and short-form video, experiments aggressively, and is constantly asking:

"What should we test next?"

You will work with our UA team and with internal and external creators, editors, artists, AI tools and production partners to turn those ideas into ads.

• Develop a continuous pipeline of new video ad concepts, hooks, formats and creative hypotheses.
• Decide which ideas are worth producing and testing based on market trends, player psychology, competitor activity and our own performance data.
• Build a weekly creative roadmap rather than waiting for production requests.
• Push beyond obvious variations of existing ads and actively search for new creative angles.

• Constantly research mobile game advertising across Tik Tok, Meta, You Tube, App Lovin, Google, Unity, Mintegral and emerging channels.
• Study successful ads from both direct competitors and completely different genres and industries.
• Deconstruct winning creatives by looking at the hook, pacing, storytelling structure, gameplay, visual treatment, sound, creator style, emotional trigger and CTA.
• Track broader Tik Tok, Reels, Shorts, creator and internet culture trends and identify which ones can be translated into performance advertising.
• Maintain a living library of interesting ads, formats, hooks and creative patterns.

• Write clear, production-ready creative briefs, scripts, storyboards and references.
• Explain not just
  what
  to make, but the hypothesis behind the idea and what we are trying to learn.