Senior Product Marketing Manager

Who We Are

Product: TLDR is the largest network of tech newsletters in the world, with over 7M subscribers covering everything from startups and software engineering to AI, cybersecurity, product, and more. Every issue is written by builders in tech. Both TLDR Crypto writers both work at Coinbase, TLDR Dev is written by engineers from Deep Mind and Meta, TLDR AI is written by researchers from Anthropic and Adobe.

That’s why TLDR is the best way to stay current on what truly matters in tech.

Team: Our 29-person full time team includes alumni of Tik Tok, Business Insider, Morning Brew, and other top media brands.

Traction: We doubled our revenue from 2024 to 2025 and are looking to double revenue again in 2026. We are supported by advertisers who want to reach tech’s decision makers, including AWS, Google Cloud, Anthropic, Slack, Notion, and Git Hub.

In this role, you will:

• Own how we talk about TLDR and our individual newsletters - positioning, messaging, and narrative across every customer-facing surface.

• Own our competitive positioning: why advertisers should choose TLDR over other newsletters, Linked In, Google, and the rest of the ad landscape.

• Own the core sales toolkit - media kit, sales decks, case studies, one-pagers, and talk tracks - and keep it sharp, current, and consistent.

• Own the launch motion when we ship new products or newsletters: structured GTM with clear ownership, messaging, and timelines (no more ad hoc rollouts).

• Partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation.

Within 6 months you will have accomplished:

• Cohesive messaging and positioning across every customer-facing material (media kit, sales decks, case studies) and across the sales team’s talk tracks.

• Higher ACV and win rates driven by sharper positioning, stronger talk tracks, and better sales collateral.

• New product and newsletter launches that feel structured and intentional - clear owner, clear story, clear plan - instead of ad hoc.

• Sales reps can articulate why TLDR wins against any competitor without hesitation.

5+ years in marketing, with meaningful time in a dedicated PMM role (not just adjacent marketing or enablement).

Primary skills:

• Strong written narrative ability - you can take a fuzzy product story and turn it into crisp positioning and copy that sells.

• Real sales enablement experience - you’ve built decks, talk tracks, and battle cards that sales teams actually used and won with.

• Competitive positioning chops - you can size up a market, find the wedge, and articulate why we win.

Secondary skills:

• Launch experience - you’ve run structured GTM motions for new products from positioning through launch-day execution.

• Cross-functional collaboration with Sales, Marketing, and Product/Editorial.

Nice-to-haves:

• Media, advertising, or B2B publishing background - you understand how ad buyers think and how the buying process actually works.

• Experience marketing to marketers or media buyers.

• Have strong opinions about messaging and the conviction to push back when something isn’t sharp enough.

• Move fast and ship - we’d rather have a great media kit live this quarter than a perfect one next year.

• Can write - really write. PMM at TLDR is a writing-heavy role, and “good enough” copy isn’t.

• Get energized by owning a function end-to-end rather than executing on someone else’s plan.

• See sales as a partner, not a customer - you’ll spend real time on calls, in Slack, and shoulder-to-shoulder with AEs.

Compensation : $180,000 - $225,000 base + annual company performance bonus

Location :
We’re a 100% remote company distributed across the US and Canada

Team Events :
Annual team…