Director, Product Marketing

About PAX

PAX is a leading global cannabis brand redefining how people experience the plant through thoughtful design, innovative technology, and a commitment to quality. For nearly two decades, PAX has crafted products that make cannabis simpler, more enjoyable, and more accessible, earning the trust of millions of consumers around the world.

Recognized by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, and more, PAX has built a brand at the intersection of cannabis, design, technology, and culture. We’re driven by the belief that cannabis can make life better, and that innovation can unlock its benefits in ways that set a higher standard for the category. Beyond our products, PAX is committed to moving the industry forward through advocacy, responsible access, social impact, and sustainability.

PAX is seeking a Director of Product Marketing to lead product and portfolio marketing across our global device business and U.S. cannabis consumables business. This person will help determine where PAX plays, whom we serve, and how our products win. They will translate consumer insight, market dynamics, and business priorities into clear portfolio strategies, differentiated product positioning, and commercially rigorous go-to-market plans.

The Director will be involved throughout the product lifecycle, from opportunity identification and product definition through commercialization, launch, and ongoing optimization. They will serve as a critical connector among Product, Marketing, Creative, Sales, E-commerce, Operations, Finance, and Insights, ensuring every product has a clear consumer proposition, role within the portfolio, and plan for commercial success. The ideal candidate is a strategic thinker and strong operator who can move easily between shaping a product roadmap, refining a positioning statement, developing a global launch plan, and evaluating in-market performance.

• Lead product marketing across PAX’s device and consumables portfolios.
• Define each product’s audience, consumer need, value proposition, and role within the broader portfolio.
• Turn consumer insights, category trends, and business data into product roadmap recommendations and compelling business cases.
• Help shape portfolio architecture, pricing, and lifecycle strategies across formats, markets, channels, and price points.
• Translate technical information into simple, differentiated benefits that matter.

• Own go-to-market strategy for new products, line extensions, relaunches, and other major portfolio initiatives.
• Define the audience, positioning, channel strategy, commercial requirements, and success metrics for each launch.
• Create clear, insight-led briefs that align Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance.
• Adapt launch plans across PAX’s distinct channels, including e-commerce, domestic and international wholesale, and licensed dispensaries.
• Keep teams focused and accountable, surfacing risks and driving decisions early enough to protect timing and quality.
• Equip sales teams and channel partners with compelling product stories, training, and tools that drive sell‑in and sell‑through.

• Own the ongoing commercial health of products beyond launch, developing lifecycle strategies that sustain relevance, velocity, and profitability over time.
• Build a deep understanding of how consumers discover, evaluate, purchase, and repurchase PAX products across channels.
• Track product and launch performance across revenue, distribution, velocity, conversion, consumer response, and profitability.
• Identify and lead lifecycle opportunities including pricing and…