Senior Omni-Channel Manager

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, Smarty Pants and future acquisitions to come! This position's home company is OLLY.

OLLY is looking for a driven, entrepreneurial, creative and experienced ecommerce marketer to help build and maintain a best-in-class digital footprint on our .com/Omni platforms. Retail media has entered its agentic era, Walmart and Target are now defaulting to autonomous AI agents (i.e. Walmart Connect's “Marty”) for bidding, budget pacing and creative rotation. This role is evolving from media buying to orchestration: setting the objectives, guardrails and data foundation that let evolving systems perform, while still owning the strategic judgment, brand voice and retailer relationships.

• Recruit, mentor and develop the Omni Sr. Associate, ensuring best-in-class execution of Omni on-site media and retailer brand touchpoints.
• Primary contact for Retailer Media, Roundel, WMC, and equivalent agentic advertising platforms (e.g., Walmart Connect's Marty) as they roll out new AI capabilities.
• Key partner to Sales and Sales Strategy supporting customer business plans and goals within Digital Commerce
• Partner closely with Social, Influencer, Consumer Response and Ecom leads to maintain an integrated marketing approach.
• Partnering with Growth/Brand Marketing for a holistic approach to  traffic

• Lead performance marketing strategy and campaigns on partners like Target, Walmart, Instacart etc. to drive awareness and Omnichannel sales across all customer platforms (in-store, .com and online grocery).
• Responsible for managing a multi-million dollar budget — increasingly through setting objectives, conversion signals and guardrails for agentic/AI-driven bidding systems rather than manual tactic-by-tactic optimization.
• Verify and audit autonomous campaign agent decisions (bid shifts, budget reallocation, creative rotation) against business goals, margin targets and inventory realities
• Build and manage learning agendas, including incrementality testing and first-party data matching, to drive company-wide investment efficiency as third-party cookies deprecate.
• Partner with Ecom, Creative and Systems to ensure product data in media (attributes, taxonomy, certifications, pricing) is structured and “agent-ready” so OLLY surfaces correctly in AI-mediated shopping journeys (conversational assistants, AI shopping agents, LLM-driven product discovery).
• Explore full-funnel retail media formats beyond sponsored search: video, audio and CTV as retail media networks expand into brand-building, not just bottom-funnel conversion.
• Support the evolution of Omni media by evaluating new AI tools, alpha/beta retailer features, and agentic ad formats, recommending which to pilot, scale or pass on.

• 7-10 years across Marketing & eCommerce with a focus on paid acquisition at a consumer brand with a .com and brick and mortar presence
• Strong people leader who can effectively coach and develop a team
• Experience managing and tracking SEM and other ROAS-driven marketing investments
• Comfort directing and auditing agentic/AI-driven bidding and campaign systems (e.g. Walmart's Marty) setting objectives and verifying outcomes
• Early adopter of next generation technologies, innovation and capabilities
• Understanding of methodologies for managing actionable test/learn efforts, including incrementality testing and multi-touch attribution as tracking evolves (Expanded)
• Ability to apply data-driven thinking to creative conversations
• Highly analytical and data…