Head of Growth, Marketing ​/ Advertising ​/ PR

At Peak 21, we acquire and operate high-performing direct-to-consumer (D2C) brands across the US, Europe, and beyond. Our portfolio generates over $200M in sales — all bootstrapped, profitable, and built for the long term. We don’t just buy brands; we scale them with a proven operator playbook.

We’re looking for a Head of Growth to join one of our portfolio brands: a beloved, well-established D2C baby essentials brand with strong recognition across the US & Europe. The brand did $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and is profitable.

This is not a maintenance role. We want to double the Shopify channel year-over-year while driving the overall business to $75M revenue by Year 4.

That’s a ~33% CAGR — more than tripling revenue in four years. It means scaling owned channels aggressively, obsessively optimizing every part of the funnel (creative → offer → landing page → post-purchase), and building a durable growth engine that compounds.

This role sits at the center of that mission. You will own DTC growth end-to-end and have massive scope to experiment, build, and win.

Most growth roles promise “impact” and “ownership.” This one actually delivers on the things ambitious operators care about:

• Direct mentorship from the founders of Peak 21 — You’ll work closely with the founders, real, hands‑on operator mentorship, not theory.
• Front‑row seat to the full scaling playbook — You will drive the experiments, capital allocation decisions, creative systems, and operational leverage in real time.
• 7‑figure upside + guaranteed next chapter — High performance here can lead to serious personal financial outcomes. Peak 21 alumni have already gone on to build incredible companies — this is your on‑ramp.
• You get to love the game at the highest level — Strategy, creative, PPC, offers, LPs, data, iteration, psychology of the customer — all of it. No corporate layers. Just results and learning.

If you’re an aspiring CMO, CEO, or founder who wants to see (and help create) how category‑defining D2C brands are actually built profitably, this is the role.

• Own the full DTC/Shopify growth engine and hit the 100% YoY channel target.
• Be the PPC master — scale Meta, Google, Tik Tok, and emerging channels profitably while constantly finding new angles and audiences.
• Be the creative strategist savant — lead concepting, briefing, and iteration on thumb‑stopping ads and variations. You understand what stops the scroll and converts.
• Build and relentlessly optimize high‑converting landing pages, funnels, and offers. (Running ads + LPs + offers is non‑negotiable.)
• Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
• Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
• Collaborate cross‑functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of the DTC growth P&L.
• As we scale, help build and lead a small high‑output growth team or network of specialists.

• 3+ years of paid, hands‑on experience in growth/performance marketing or e‑commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
• AI native - you use AI as a daily force multiplier — generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows
• You are a doer not a delegator
• A creative strategist + PPC master. You don’t just “manage ads” — you craft strategy and creative that moves the needle…