Digital Marketing Manager

Fusableis a leader in data-driven solutions for the trucking, agriculture, and construction industries.

We'repassionate about valuing our associates for their unique skills, ideas, and backgrounds, andwe'recommitted to building an inclusive, innovative workplace where everyone can thrive.

Fusable is seeking a Digital Marketing Manager to own and continuously optimize how prospects discover, engage with, convert, and progress through our digital ecosystem.

This role will lead the Fusable SEO and AEO strategy, website and conversion optimization, lifecycle and nurture programs, and digital experimentation. The Digital Marketing Manager will connect these capabilities into cohesive buyer journeys that support broader Growth campaigns and drive measurable business outcomes.

This is not a channel-maintenance role. We are looking for a curious, analytical, and action-oriented marketer who identifies opportunities, develops a point of view, turns insights into experiments, and takes ownership of driving improvements from idea through measurable results.

• Own the Fusable digital marketing strategy across the prospect journey from discovery through conversion and nurture.
• Translate Growth campaigns, industry narratives, and business priorities into effective digital experiences and activation strategies.
• Identify gaps and opportunities across the digital buyer journey and proactively recommend solutions and improvements.
• Partner cross-functionally to prioritize and execute digital initiatives based on expected business impact.

SEO, AEO, and Digital Discovery

• Own and execute the Fusable SEO and AEO strategy across traditional and AI-driven search experiences.
• Analyze search intent, competitive visibility, audience questions, and emerging behaviors to identify growth opportunities.
• Partner with Product Marketing and Content to translate search insights into content and optimization opportunities.
• Continuously improve organic visibility, website authority, technical SEO, and conversion from organic audiences.
• Own the performance of the Fusable websites as a demand generation and conversion channel.
• Develop and manage a structured CRO and experimentation program across pages, landing experiences, forms, and CTAs.
• Use behavioral and performance data to identify friction, develop hypotheses, and prioritize improvements.
• Partner with Creative and web resources to execute and continuously optimize the digital buyer experience.

Lifecycle Marketing & Nurture

• Own the strategy and performance of the Fusable digital nurture and lifecycle experiences.
• Develop segmented nurture and re-engagement journeys based on audience, behavior, campaign, and lifecycle state.
• Partner with Growth, Sales/BDR, and Marketing Operations to create effective conversion paths and digital-to-human handoffs.
• Continuously test and optimize messaging, content, cadence, and conversion points based on progression toward pipeline.

Organic Social & Digital Distribution

• Own the Fusable organic social strategy focused on audience development, distribution, and campaign amplification
• Develop channel strategies that extend Fusable industry narratives, thought leadership, campaigns, and content.
• Partner with Content and Creative to translate core stories into effective channel-specific experiences.
• Analyze audience behavior and continuously test topics, formats, and distribution approaches to improve performance
• Establish a consistent test-and-learn discipline across SEO/AEO, website, lifecycle, and organic channels.
• Develop clear hypotheses, success criteria, and decision frameworks for digital experiments.
• Connect digital performance to qualified conversions, opportunities, pipeline, and revenue wherever possible.
• Turn performance data into actionable insights: what happened, why it happened, what we learned, and what we should do next.

• 5+ years of experience in digital marketing, growth marketing, demand generation, or a related discipline, preferably in B2B or SaaS.
• Demonstrated experience owning digital strategy across multiple stages of the buyer journey, from discovery through conversion and nurture.
• Strong knowledge of SEO and emerging AEO/AI search strategies, including search intent, content optimization, and organic growth
• Experience with website optimization, CRO, landing pages, and structured experimentation.
• Experience developing lifecycle, nurture, re-engagement, organic social, and content distribution strategies.
• Strong…