Senior Growth & Lifecycle Marketing Lead

About Us

Our mission is to raise AGI with the richness of human intelligence - curious, witty, imaginative, and full of unexpected brilliance.

Surge was founded by engineers and researchers who dreamed of building the next generation AI. We're building a platform that powers the world's most powerful models in partnership with companies like OpenAI, Anthropic, Meta, and Google.

At Surge, we believe the path to AGI isn't just about scaling compute-it's about embracing the unlimited ceiling of human intelligence and creativity in the data that shapes these systems. We've run a profitable business from day one without raising venture funding.

We're looking for a strategic, hands-on marketer who owns the full lifecycle of how we market our workforce - from first touch to long-term retention. You'll lead lifecycle marketing and email, bring a strong intuition for user experience and design, and have the range to collaborate closely with product marketing as we grow.

This is a role for someone who thinks in journeys, not blasts. You understand that a great email is also a great UX decision, and you bring both the strategic vision and the executional rigor to make it happen.

• Experimentation & productizing playbooks: Spearhead experiments to further develop and uplevel our marketing platform. Productize and scale tools and playbooks that can be used by all members of the marketing team.

• Lifecycle marketing strategy: Own the end-to-end lifecycle marketing program for our contributor workforce - from onboarding and activation through engagement and re-engagement. Define the strategy, build the infrastructure, and continuously optimize based on data.

• Performance marketing
  :
  Run experiments across creative, branding, value props, and copy for all worker profiles on several paid channels in order to build best practices that other marketers on the team can readily adopt.

• Email marketing: Lead the design, copywriting, segmentation, and performance analysis of all email programs. Own deliverability, A/B testing, and a relentless cadence of iteration.

• UX-informed communication design: Apply your UX/UI sensibility to craft communications that feel intuitive and delightful - not just functional. Partner with design and product to ensure messaging consistency across in-app and out-of-app touchpoints.

• Reactivation: Build and own the strategy to re-engage lapsed contributors, from diagnosis and segmentation through execution and iteration.

• Product marketing collaboration: Partner with the broader marketing and product teams on positioning, messaging, and go-to-market for new platform features and contributor segments. You'll dip into product marketing work where there's leverage.

• Cross-functional collaboration: Work closely with product, ops, and growth to align on initiatives, inform the roadmap, and ensure that lifecycle touchpoints reflect what's happening across the platform.

Required

• Data and analytical fluency: You pull your own numbers, build models when you need to, and communicate findings clearly to any audience. This is a hard requirement.

• Lifecycle marketing expertise: You’ve owned lifecycle programs end-to-end - onboarding, engagement, retention, reactivation - and have strong opinions about what makes them work.

• Email marketing mastery: Deep hands-on experience with ESP platforms, segmentation, deliverability, A/B testing, and performance analysis. You’ve built programs from scratch and scaled them.

• UX/UI background or strong design sensibility: You’ve worked in or alongside UX/UI - whether as a designer, a marketer who codes and mocks up templates, or someone who just can’t send a bad-looking email. You think about user experience when you write a subject line.

• E…