Senior Product Marketing Manager - Workday Product

Join the company and Shape the Future At the company, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

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Job Profile As  Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growthobjectivesthrough clear positioning, effective go-to-marketplansand strong sales enablement. You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales,Incubationteamsand Marketing to drive pipeline growth and customer adoption. You will combine market insight, commercialawarenessand structured execution to ensure our products are positioned competitively and activated effectively in market.

• Own and deliver Product Marketing Plansby developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets. You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensuretimelydelivery and measurable commercial outcomes.

• Lead Positioning and Messaging development by creating differentiated value propositions, messagingframeworksand supporting content that clearly articulate our strengths in the market. You will define target segments, ideal customerprofilesand buyer personas, ensuring consistency of messaging across regions and channels while supporting competitive intelligence activities.
  
  You will helpother content teams in marketing develop compelling thought leadership materials to engage prospects and customers.

• Deliver Go-to-Market and Launch Executionby coordinating and executing structured launch plans for new products,features and propositions. You will work closely with Product, Sales, SDR and field marketing teams to ensure readiness, campaignalignmentand activation against pipelineobjectives,maintaining strong alignment to product roadmap milestones.

• Support Sales Enablement and Demand Supportby developing enablement materials, sales tools,playbook sand customer proof points that support improved win rates and deal progression. You will partner with Sales and marketing teams to supportcampaignactivity and contribute messagingexpertiseto strategic opportunities where required.

• Support Competitive,Market and Customer Insightactivities by contributing to voice-of-customer initiatives, developing customerstoriesand analysing market and competitive trends to inform positioning and go-to-market optimisation. You will use insight and performance data to continuously refine messaging and activation plans.
  
  You will be the main go-to person in the company to articulatecompetitive differentiation and respond tocompetitor news and announcements to field teams.

• Own Performance Tracking and Reportingby monitoring key product marketing metrics across engagement, pipelinecontributionand adoption. You will provide regular reporting and insights to stakeholders, supporting a culture of accountability,measurement and continuous improvement.

• Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or…