Demand Generation Specialist

We are looking for a strategic, pipeline-driven Demand Generation Specialist to drive measurable business growth by bridging high-level campaign planning and tactical execution. You will own the end-to-end lifecycle of demand generation initiatives, from spotting new market opportunities to capturing interest and scaling the revenue pipeline.

You are a strategic thinker who likes building campaigns, putting content to work, and partnering closely with sales to turn prospects into customers. This is a results-oriented role where your success is tied directly to the growth of the sales pipeline.

• Vertical Campaign Strategy, Execution, and Orchestration:
  Build, launch, and manage multi-channel demand generation campaigns using paid and organic,content syndication, email and social marketing, webinars, and partner and sales marketing.

• Lead Generation and Nurturing:
  Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.

• Lead Scoring and Lead Lifecycle Management:
  Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the right time.

• Account-Based Marketing (ABM):
  Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high‑value target accounts.

• Paid Demand Direction:
  Brief and direct paid demand campaigns such as Linked In lead generation, paid content syndication, and intent‑based display, in partnership with the performance marketing team.

• Webinar:
  Lead the promotion and execution of digital events to drive registrations, attendance, and post‑event follow‑up.

• Sales Alignment and Handoff:
  Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and the context account executives need to close marketing‑sourced leads.

• Reporting and Analytics:
  Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership.

• Cross‑Functional
  
  Collaboration:
  
  Coordinate with design teams to produce the marketing assets that fuel campaigns.

• Research and Strategy:
  Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth.

• Program Ownership

• Program Budget:
  Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling, allocating spend to the channels that drive pipeline.

• Create campaigns based on attribution rules:
  Oversee multi‑touch attribution so the pipeline can be accurately sourced and influenced back to marketing activity.

• Pipeline Contribution:
  Total dollar value of pipeline sourced and influenced by marketing.

• Lead Volume and Quality:
  Count of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated per period.

• Funnel Velocity:
  Speed at which a lead moves from initial capture to closed‑won. Contribute to velocity metrics and framework scoping and measurement strategy.

• Optimizing CAC per vertical:
  Measure and optimize cost of acquisition per vertical

• 4 to 5 years in demand generation, B2B marketing, or campaign management.

• Proficiency with marketing automation and CRM platforms (for example Hub Spot, Marketo, or Salesforce).

• Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals.

• Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once.

• Comfort working with data, reporting, and attribution to show the impact of marketing on revenue.

• Direct Reports:
  None

• Travel Requirements:
  None…