Social Strategist​/B2B Copywriter

• The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions
• Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns
• Conduct audience, competitor, and trend research to inform content direction
• Create and manage content calendars, ensuring a cohesive narrative across channels
• Collaborate with client leads and internal design, animation, and PM teams to support initiatives
• Write high-impact social copy tailored to each platform (Instagram, Tik Tok, Facebook, X, Linked In, You Tube, etc.)
• Conceptualize original content ideas, campaigns, and storytelling angles
• Ensure all copy reflects brand voice, messaging guidelines, and user intent
• Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions)
• Present social strategies, campaign recommendations, and performance insights to clients and stakeholders
• Serve as a trusted advisor on social media trends, platform updates, and best practices
• Identify emerging trends, cultural moments, and engagement opportunities
• Track performance metrics in Hootsuite and generate regular reports
• Analyze insights to refine content strategy, improve engagement, and inform future campaigns
• Conduct A/B tests on copy, hooks, CTAs, and posting times
• This is a contract role through the end of 2026

• Work from home
• 25 Days Holidays + Bank Holidays
• Wellbeing at ITG:
  From employee Wellbeing Days to company-wide initiatives, your wellbeing is our top priority
• Tech:
  Our cutting-edge technology empowers people to be their creative best
• Discounts:
  Save money with some of the biggest brands around
• Enhanced Sick Pay:
  For when you’re not quite feeling yourself
• Health Insurance
• Referral Programme
• Welcome Packs

5+ years of experience in social media strategy, content creation, or digital marketing

Ability to travel to Stamford, CT to meet with client as needed

Strong writing and storytelling skills with a portfolio of social content or campaign copy Proficiency with major social platforms, publishing tools, and analytics dashboards

Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred

Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker)
Experience presenting social media strategies and performance results to clients and executive stakeholders

Strong understanding of social media KPIs, attribution, and reporting methodologies

Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities

Understanding of SEO principles, creator trends, and social media best practicesB2B experience required