Director, Brand Marketing

We're a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It's our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

The Director, Brand Marketing, Nutrafol will build and launch the brand story for new product innovations!

Nutrafol is the #1 dermatologist-recommended hair growth supplement brand and the pioneer of the hair wellness category. We're in the process of developing new product innovation that extends our focus from the inside-out to the outside-in. Your job is to make the range unmistakably Nutrafol - why it exists, who it's for, how it fits the routine she's already in, and why she should believe it works.

You'll set strategy within the Nutrafol masterbrand platform, reporting to the SVP, Brand. You'll partner closely with Product Development, who owns formulation, claims substantiation, and the Unilever R&D and Supply relationship. You bring the consumer into that work: the insight that shapes what we make and the plan that gets it into her hands.

This is a builder's role. You'll start six to twelve months ahead of launch, while formulation is underway and the range is still taking shape - early enough that your read on the consumer changes what we make.

• Own the brand strategy, positioning, and narrative, and make sure it strengthens the Nutrafol masterbrand rather than sitting beside it
• Hold the deepest understanding of the consumer - where she overlaps with the supplement customer, where she doesn't, and what she's already buying and believing
• Run the primary and secondary research that answers those questions; turn competitive and category analysis into a point of view, not a deck
• Identify the insights and tensions that shape both the launch and the next wave of innovation
• Own naming for the range and individual SKUs, working with Creative, with Legal and Product Development holding sign-off on trademark availability and claims risk

• Bring consumer insight and brand POV into the product pipeline - feed the proposition, format, and range decisions that Product Development owns
• Deliver a ranked consumer-priority claims input ahead of study protocol design, so Product Development and R&D can prioritize what gets tested and substantiated
• Own how approved claims show up in market - which ones lead, how they're expressed, how they ladder to the story
• Shape the launch range and wave sequencing as a required consumer input into Product Development's range recommendation
• Protect the brand across every consumer-facing touchpoint, holding the line on the dermatologist-recommended credibility and the subscription model that built us

• Build the launch plan across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro Marketing
• Accountable for launch readiness and in-market performance against the agreed product availability date, which Product Development owns
• Own new product innovation pricing above an agreed margin floor set annually with Finance
• Lead the annual and quarterly brand plan for new product innovation, with clear priorities and a roadmap the cross-functional team can work from
• Brief and collaborate with Creative; lead ideation on campaign, content, and social narrative
• Set the brand direction for partnerships, collaborations, and any external voices attached to the range
• Manage the new product innovation brand marketing budget

• Keep a cross-company group moving to one plan - and know which decisions are yours, which are Product's, and which need both
• Own the consumer, positioning, and go-to-market sections of Unilever leadership…