Marketing Operations Manager

Are you ready to make a lasting impact on literacy?

At Really Great Reading, we are building a bright, diverse, and passionate team dedicated to leading the industry in improving literacy scores nationwide. With nearly two decades of leadership bringing the Science of Reading to thousands of schools, we design innovative products, training, and materials that transform how educators teach and how students learn. Here, we empower our team with the tools, support, and professional growth opportunities they need to thrive in a collaborative, forward-thinking environment - where your work truly makes a difference.

Behind every successful marketing campaign is an operation that makes sure the right message reaches the right audience at the right time, and that we can measure what happens next. At Really Great Reading, our marketing team supports product launches, state-specific campaigns, customer communications, and sales enablement, all powered by the same core systems:
Hub Spot, email, automation, and reporting.

When those systems work well, campaigns launch on schedule, teams have reliable data, and we can see what's working and where we need to adjust. The Marketing Operations Manager owns that reliability, turning campaign plans into working builds and keeping our marketing systems healthy as we grow.

Success in this role means campaigns launch accurately and on time, Hub Spot and our marketing data remain reliable, email performance stays healthy, and our teams have the reporting and automation they need to make informed decisions and work more efficiently.

The Marketing Operations Manager is the technical and operational partner responsible for the systems, processes, and execution that keep RGR’s marketing programs running effectively.

You’ll own Hub Spot administration, email health, and technical campaign execution across product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement. Working closely with Product Marketing, Growth, Content, and Sales, you’ll translate campaign requirements into reliable builds, automation, and reporting. Strategy owners define what a campaign needs to accomplish;
you determine how to build it well and make sure it runs.

The ideal candidate can move comfortably between marketing strategy and technical execution: equally capable of translating campaign goals into effective Hub Spot builds, troubleshooting systems and data when something isn’t working, and collaborating with cross-functional partners to keep campaigns moving and measurable.

• Hub Spot administration. Own Hub Spot configuration, properties, lists, user permissions, data hygiene, and marketing integrations.
• Email health and deliverability. Monitor sender reputation, email authentication (SPF, DKIM, DMARC), and list hygiene, and resolve deliverability issues before they affect campaigns.
• Consent and compliance. Maintain subscription types, consent workflows, and opt-out handling in line with applicable email and privacy regulations.
• Lifecycle and sequence builds. Build nurture, lifecycle, customer communication, and sales sequence templates in Hub Spot from briefs provided by Product Marketing and campaign owners.
• Technical campaign execution. Build emails, forms, workflows, and landing page components, and run QA so campaigns launch on schedule.
• Reporting implementation. Build dashboards and reports to Growth requirements, and keep campaign and attribution data clean and consistent.
• Build intake and process. Maintain campaign build templates, intake, and QA checklists, so requests arrive complete and ship predictably.
• Automation and efficiency. Implement automation and AI-assisted workflows that reduce manual…