National Sales Director

We are seeking a highly motivated and experienced National Sales Director to join our growing team and drive our sales efforts in the multifamily housing sector throughout the East Coast.

What is the role?

In this strategic role, you will be directly responsible for driving top‑line revenue growth by acquiring new multifamily clients ranging from regional operators to national ownership groups and executing targeted strategies to penetrate and expand within top‑tier property management companies, REITs, and ownership portfolios.

Who is DOOR?

DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in‑unit automation to building‑wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.

We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.

What will you do?

• Develop and lead the execution of a comprehensive national sales strategy aligned with DOOR’s growth objectives across mid‑market, and enterprise segments.
• Own national revenue targets, and implement scalable processes to meet and exceed performance benchmarks.
• Cultivate and manage high‑value relationships with national and strategic customers, including C‑level decision‑makers, facility managers, and procurement leaders.
• Navigate complex, multi‑stakeholder sales cycles — from discovery to close and renewal — with a strong focus on ROI‑driven business cases and solution value.

• Develop and maintain robust account and territory plans, leveraging market intelligence, customer insights, and product alignment.
• Drive cross‑sell and upsell initiatives within the existing customer base to increase customer lifetime value.
• Monitor territory coverage and customer segmentation to ensure optimal resource allocation.

• Partner with Marketing, Product, Operations, and Customer Success to ensure alignment on campaign execution, product feedback, and client delivery.
• Act as the sales voice in go‑to‑market planning, product launches, and customer journey optimization.
• Influence product roadmaps with frontline feedback on customer pain points and competitor offerings.
• Stay current on security, access control, smart lock, and physical hardware trends specifically impacting the multifamily housing industry, including evolving resident expectations, property tech adoption, and building standards.
• Monitor competitor strategies and shifting requirements from property managers, asset owners, and residents to inform go‑to‑market plans and product positioning.
• Identify and evaluate new business opportunities, emerging markets, or verticals with growth potential.
• Own pipeline health and forecasting accuracy across regions using CRM and sales tools (e.g., Salesforce, Gong).
• Collaborate with Revenue Operations to develop dashboards, monitor KPIs, and continuously improve funnel efficiency and sales velocity.
• Ensure data hygiene and reporting discipline across all sales activities.

• Champion a consultative sales approach focused on long‑term value, post‑sale success, and customer advocacy.
• Support Customer Success in onboarding strategic accounts and ensuring renewals and expansions are seamless.
• Proactively identify at‑risk accounts and lead recovery strategies when needed.

• Represent DOOR at national trade shows, industry conferences, and customer events to build brand awareness and market credibility.
• Travel as needed (approx. 30–40%) to maintain customer presence, coach field teams, and develop in‑market relationships.

• Ensure compliance with industry standards, security regulations, and ethical selling practices.
• Identif…