Social Media Manager

Company Information

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services, combined with innovative technology and data solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Advarra’s Social Media Manager is responsible for developing, owning, and scaling social media efforts while managing and optimizing existing channels. The successful candidate will lead platform strategy, channel expansion, and performance reporting and optimization, while partnering closely with the content team to ensure engaging, human-centered storytelling. This role will play a crucial part in enhancing brand awareness, strengthening community engagement, and supporting pipeline growth through thoughtful, compliant, and data-driven social programs.

• Drive Advarra’s social media strategy, managing current channels while assessing, launching, and scaling new platforms based on specific business goals (e.g., employer brand, thought leadership, AEO, community engagement, demand generation).
• Oversee the day-to-day management and optimization of Advarra’s existing social channels, paid social media campaigns, and employee advocacy platform in alignment with marketing goals and brand voice.
• Lead social content planning, campaign development, and scheduling across platforms, partnering closely with the content writer, content strategist, and creative partners to:
  • Develop engaging and visually appealing content (text, images, videos),
  • Optimize marketing assets, and
  • Translate complex tech/service offerings into accessible, value-driven narratives.
• Partner cross-functionally with product, events, human resources, and customer service teams to develop and align social strategy with integrated marketing, culture, and business initiatives.
• Collaborate with select Advarra executives and subject matter experts to optimize their social profiles, content, and public presence.
• Build and nurture relationships with online communities, influencers, brand advocates, thought leaders, KOLs, and professional / industry networks; monitor and respond to comments, messages, and mentions to foster positive interactions, while flagging and escalating any adverse mentions, misinformation, or reputational risks.
• Track, analyze, and report on KPIs—such as engagement rate, follower growth, website traffic, pipeline contribution, share of voice, attribution models, and sentiment / share of voice—using native and third-party tools to translate performance data into clear insights and recommendations.
• Run A/B tests and experiments to optimize messaging, visuals, posting times, formats, audience segments, and creative direction.
• Develop, document, and maintain scalable social media governance frameworks that enable responsible growth, brand consistency, and compliance across platforms and contributors.
• Stay current on social media trends, tools, algorithm changes, industry conversations, and compliance best practices to ensure our platforms remain innovative, relevant, and safe.
• Occa…