Social Media Marketing Specialist

JCL Development is a community-focused real estate development company dedicated to creating vibrant places where people live, work, play, and connect. From restaurants and entertainment venues to residential communities, retail, and community initiatives, we believe every project has a story worth telling.

We're looking for a creative, energetic Social Media Marketing Specialist to bring those stories to life.

About JCL Development

JCL Development is a community-focused real estate development company dedicated to creating vibrant places where people live, work, play, and connect. From restaurants and entertainment venues to residential communities, retail, and community initiatives, we believe every project has a story worth telling.

We're looking for a creative, energetic Social Media Marketing Specialist to bring those stories to life.

The Social Media Marketing Specialist is responsible for owning the social media presence for JCL Development and our portfolio of businesses and properties. This role is responsible for planning, creating, publishing, and managing engaging content across multiple brands while helping grow awareness, strengthen community engagement, and tell the stories behind our developments.

This is a highly creative, hands-on position that requires being on site to capture authentic content. You'll attend events, visit businesses, photograph properties, film short-form video, interview team members, and create compelling content that showcases everything happening across the JCL portfolio.

If you love creating content, staying on top of social trends, and finding stories that connect with people, we'd love to hear from you.

• Own and manage the social media presence for JCL Development and all affiliated businesses, properties, and brands.
• Develop and maintain content calendars across multiple social media platforms.
• Capture high-quality photography and video at company properties, events, grand openings, and community activities.
• Create engaging short-form video content, including Reels, Stories, and other platform-specific content.
• Write creative, on-brand captions and social media copy.
• Design graphics and edit photo and video content for social platforms.
• Schedule, publish, and optimize content across all social media channels.
• Monitor comments, direct messages, reviews, and online conversations, responding in a timely, professional, and brand-appropriate manner.
• Listen to and engage with the community to build relationships and strengthen each brand's online presence.
• Collaborate with marketing, operations, and leadership to develop campaigns, promotions, and content ideas.
• Stay current on social media trends, emerging platforms, and best practices.
• Track social media performance and provide insights and recommendations to improve engagement and growth.
• Assist with live event coverage and real-time content creation as needed.

• Experience managing social media for businesses or brands.
• Strong photography, videography, and content creation skills.
• Experience editing short-form video for social media.
• Excellent writing and communication skills.
• Familiarity with Instagram, Facebook, Linked In, Tik Tok, and other social platforms.
• Experience using social media scheduling and management tools.
• Strong organizational skills with the ability to manage multiple brands simultaneously.
• Creative mindset with an eye for storytelling, design, and visual content.
• Self-starter who can work independently while collaborating with a team.
• Willingness to work occasional evenings and weekends to cover events.
• Valid driver's license and reliable transportation.

• Graphic design experience using Adobe Creative Suite or Canva.
• Experience with social media analytics and reporting.
• Basic knowledge of paid social advertising.
• Drone photography or videography experience is a plus.

• Consistent, engaging content across every JCL Development brand.
• Strong community engagement and audience growth.
• High-quality photography and video that authentically showcases our people, places, and events.
• Creative storytelling that highlights the impact of JCL Development throughout the community.
• A proactive approach to discovering and creating content opportunities before they happen.

If you're passionate about storytelling, creating engaging content, and being part of exciting projects that shape communities, we'd love to hear from you.