International Sales Manager

Overview  As our  International Senior Sales Manager , you’ll take ownership of our international growth by transforming distributor relationships from transactional to truly strategic. This is not a role for quick wins, this is about building sustainable growth across markets. You build markets, not just close deals. You don’t see distributors as customers, but as partners.
You will be responsible for accelerating growth across our international markets by strengthening distributor partnerships and unlocking new commercial opportunities.
You    Turn distributors into long-term strategic partners

Identify and develop new growth opportunities within existing markets

Build and execute Direct-to-Retail (DTR) strategies

Lead commercial conversations with (potential) major international retail accounts

Represent us at international trade shows and key industry events

Translate market insights into actionable commercial strategies

You report to the International Sales Director and work cross-functionally with Brand, Product and Operations.
What you’ll actually be doing    Develop joint business plans with key distributors

Expand distribution, increase sell-through, and grow market share

Identify new channels, categories, and retail opportunities

Lead negotiations with distributors and retail partners

Manage agents and align them with strategic goals

Monitor performance and translate data into decisions

Who you are    You think in markets and partnerships, not just deals

You combine strategic thinking with hands-on execution

You know how to navigate complexity across countries and stakeholders

You’re a strong storyteller, you sell a vision, not just product

You’re commercially driven, but always with a long-term mindset

You prefer international complexity over simple, single-market sales

What you bring    5+ years experience in international sales / business development / account management

Proven track record in closing and developing international partnerships

Experience with distributors and/or retail channels

Strong negotiation and stakeholder management skills

Experience in consumer goods / retail (toy & games is a big plus)

Willingness to travel internationally

Nice to have:
Additional languages (Spanish, French, German, Mandarin)

Network in global toy & games industry

Knowledge of international trade & logistics

What we offer    Real ownership over international growth

A culture built on engagement, team work, global thinking and trust

Freedom to build, shape, and make impact

Hybrid working + international travel

Vaardigheden    Er is geen minimale opleiding vereist

Je beheerst Engels

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