Area Franchise Lead, Burger King, EMEA South

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick-service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick-service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades.

Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.

The Area Franchise Lead (AFL) is a high-visibility, high-impact role which directly influences the continued growth and performance of Burger King across the EMEA South region, with a strong focus on the French market. Reporting to the General Manager, Burger King, EMEA South, you will work at the intersection of strategy, business development and execution, managing franchisee relationships, solving business challenges and helping shape the growth of an iconic global brand across some of the world’s most dynamic and strategic markets.

You will partner with franchise partners and cross‑functional stakeholders (including Operations, Development, Marketing, Finance, Procurement and Supply Chain) to drive commercial results and scale the business. You will gain end‑to‑end exposure across all key business levers – from operations and marketing to development and financial performance – while playing a critical role in expanding the brand’s footprint. RBI follows a 5‑day, in‑office work schedule to support collaboration.

Candidates should be comfortable working onsite 5 days per week.

• Be a Trusted Partner to Franchisees: Act as the primary bridge between corporate and franchise partners, ensuring alignment on business priorities and brand standards. Build strong, long‑term relationships and serve as the go‑to advisor across marketing, operations, development, procurement, and quality.
• Lead Regular Business Reviews: Conduct performance conversations with franchise leadership teams, providing insights and driving performance improvements while ensuring consistent execution of brand standards and policies.
• Drive Sales Growth & Profitability: Shape and deliver regional growth strategies, align stakeholders and franchise partners behind clear, actionable plans, evaluate marketing campaigns and digital initiatives, and provide commercial and financial insights (ROI, pricing, costs, breakeven analysis) to support key business decisions.
• Elevate Restaurant Operations & Guest
  
  Experience:
  
  Partner with franchisees to enhance operational excellence, focusing on guest satisfaction, speed of service, and consistency. Use data and insights to identify root causes and unlock performance improvements across digital and off‑premise channels.
• Lead Cross-Functional Execution: Collaborate closely with cross‑functional teams, coordinating stakeholders and managing timelines to ensure execution of strategic initiatives and market priorities; act as a connector and problem‑solver to drive outcomes.
• Drive Network Growth & Development: Support franchisees in expanding their footprint, manage the pipeline of openings, remodels, and closures, and proactively resolve roadblocks to accelerate development and improve asset performance.

• At least a bachelor’s degree in business, finance, engineering, or a related field; MBA beneficial (but not required).
• 6–10 years of experience in business management, operations, strategy, consulting or corporate development; experience with QSR or franchise‑based business models is a strong advantage.
• Fluency in English and French is…