Senior Manager, Market Research & Insights

Senior Manager, Market Research & Competitive Insights

Level of position: Senior Manager

Position type: Office-based, in alignment with Blue Flex model*

How will your role help us transform hope into reality?

The Senior Manager, Int’l Market Research & Competitive Insights leads market research and competitive intelligence activities across Blueprint Medicines’ International Direct Markets (EU4+UK and select Western European countries). This role focuses primarily on AYVAKYT in systemic mastocytosis and may expand to support future allergy and inflammation pipeline assets.

As a strategic partner to International Commercial, Medical, Access, and Country Commercial teams, this role delivers actionable insights that shape commercial strategy and guide decision‑making.

• Own the International market research plan; identify insight gaps and prioritize studies to address key business needs.
• Design, lead, and execute qualitative and quantitative research across the product lifecycle, with emphasis on AYVAKYT and future pipeline assets.
• Translate data into clear, actionable insights and recommendations; deliver compelling narratives for senior stakeholders.
• Synthesize primary research, secondary data, and internal knowledge to provide an integrated view of market opportunities, customer needs, and risks.
• Partner closely with International Marketing, Medical Affairs, Market Access, and country commercial teams to guide strategy and brand planning.
• Manage external vendors, ensuring high‑quality methodology, timely delivery, and strong value for investment; oversee MR budgets.
• Ensure all market research activities comply within internal SOPs, regulatory standards, and industry guidelines.
• Lead the International competitive intelligence (CI) framework and processes, ensuring systematic collection and dissemination of competitive insights from countries and field teams.
• Own key competitive topics, business questions, and monitoring priorities across the portfolio, aligned with Commercial, Medical, and Access stakeholders.
• Manage CI vendors; oversee timely, high‑quality delivery of landscape assessments, opportunity evaluations, TPP comparisons, and ad‑hoc analyses.
• Provide continuous competitive updates, including signals from congresses, regulatory milestones, and clinical data releases. Support situational analyses and strategic planning cycles with an objective market viewpoint.
• Ensure CI activities follow all compliance and regulatory requirements.

• Bachelor’s degree required;
  Master’s preferred (Marketing, Market Research, Analytics, Life Sciences, or related field).
• 7+ years of pharmaceutical/biotech experience, or relevant agency experience, in market research or competitive intelligence, ideally across international markets.
• Strong expertise in qualitative and quantitative research methodologies and triangulation of multiple data sources.
• Experience with product launches in rare diseases and/or immunology/allergy preferred.
• Experience managing vendors, budgets, and complex insight programs.
• Understanding of pharmaceutical development, commercialization, and competitive dynamics.
• Fluency in English required; additional European languages are a plus.

• Strong analytical thinking with ability to define insight needs and translate them into clear research deliverables.
• Excellent communication and presentation skills; able to influence senior stakeholders with concise, insight‑led narratives.
• Highly organized with strong project management capabilities; comfortable navigating ambiguity and managing multiple priorities in a fast‑moving environment.
• Ability to collaborate effectively in a matrixed, multicultural setting and build trusted partnerships across functions and geographies.
• Demonstrated strategic agility, scenario‑thinking, and problem‑solving mindset.
• Embodies Blueprint Medicines’ core values:
  Patients First, Trust, Optimism, and Thoughtfulness.

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic…