Sr. Director, Marketing, Burger King, EMEA

Join the Sr. Director, Marketing, Burger King, EMEA role at Restaurant Brands International
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Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.

These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.

Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Burger King is creating a senior leadership role to bring together Brand Marketing, Communications, Media & Innovation. The Sr. Director of Marketing, Burger King, EMEA will be the strategic and creative leader responsible for elevating Burger King's brand expression across the region. This leader partners closely with Burger King’s franchisee CMOs across EMEA, International brand teams, and cross‑functional stakeholders to drive a consistent, modern, culturally relevant brand agenda with particular emphasis on great tasting food, social‑first storytelling, and integrated communication planning.

You will oversee a cross‑functional team spanning Innovation, Communications, Partnerships, Social & Media, ensuring these functions work as a unified engine that accelerates our brand’s growth across all channels and countries within the EMEA region. The role is located in Zug, Switzerland and requires 5 days per week office presence. Additionally, you might be required to travel frequently within the region.

• Shape and champion a cohesive, forward‑looking EMEA brand strategy that provides clarity, consistency, and ambition for the region.
• Translate the global brand positioning into practical, inspiring frameworks for markets to deploy in their local context & calendars.
• Partner with franchisee CMOs to refine market‑level priorities and ensure countries have the tools, assets, and direction needed to scale impactful work.
• Serve as the senior brand advisor to markets, fueling momentum behind their communication and innovation plans.

• Set the standard for breakthrough creative work across EMEA, elevating the craft, clarity, and cultural resonance of everything we produce.
• Lead the development of campaign playbooks, creative toolkits, and brand assets that ensure consistency across countries while embracing local creative expression.
• Partner with markets through creative brief development, pitch processes, idea qualification, and agency partnership best practices.
• Ensure all communication materials align with brand voice, visual identity, and strategic direction, while inspiring work that makes the brand more distinctive and culturally influential.

• Oversee the regional innovation agenda, ensuring strong integration with brand strategy, assortment & portfolio plan and comms.
• Build a pipeline that balances core innovation, renovation, brand‑building limited‑time offers, and breakthrough ideas aligned with cultural and consumer trends from quantified opportunities.
• Ensure innovation work streams are tightly connected with key markets to prove case and rollout region wide.
• Strengthen brand by ensuring great tasting food building our unique attributes & tapping into incremental segments, true to BK’s DNA.