Product Marketer; DeFi

Product Marketer (DeFi)

Keyrock is a leading change‑maker in the digital asset space, known for its innovation and partnerships. As a well‑established market maker and full‑service financial institution, we are seeking a Product Marketer (DeFi) to lead on‑chain marketing for our DeFi products.

• Own product positioning, messaging, and narrative for DeFi products and launches.
• Translate complex onchain mechanics into clear user‑facing value propositions.
• Drive ecosystem awareness and adoption through targeted campaigns and community engagement.
• Execute growth initiatives across community, ecosystem, and distribution channels to drive sustainable user adoption.
• Design and manage onchain growth experiments focused on measurable product usage, engagement, and retention.
• Craft and execute multi‑channel campaigns across organic content, paid efforts, and growth loops.
• Lead go‑to‑market plans for new protocol launches, features, and network expansions.
• Track marketing performance, optimize campaigns, and report on key metrics.

• 6+ years of marketing experience, with at least 3+ years in a DeFi protocol or on‑chain product.
• Proven track record of bringing DeFi products to market and driving user acquisition and retention.
• Strong experience across B2C growth and B2B partnership development.
• Ability to lead end‑to‑end strategy and execution of full‑funnel demand generation campaigns.
• Data‑driven mindset with experience defining KPIs, tracking performance, and iterating based on results.
• Hands‑on experience with pipeline attribution, campaign performance metrics, and Mar Tech infrastructure.
• Entrepreneurial mindset with comfort operating in fast‑paced, high‑growth environments.

We value self‑awareness and powerful communication skills. We seek fiercely passionate people who understand themselves, their career goals, and who are crypto enthusiasts who act with ownership and deliver solid, scalable outcomes.

• A competitive salary package.
• Autonomy in time management thanks to flexible working hours and the opportunity to work remotely.
• The freedom to create your own entrepreneurial experience by being part of a team in search of excellence.

• Seniority level:
  Mid‑Senior level.
• Employment type:
  
  Full‑time.
• Job function:
  Marketing and Sales.

We are committed to building a positive and collaborative work environment. We welcome employees of all backgrounds, and hire, reward and promote entirely based on merit and performance. Due to the nature of our business and external requirements, we perform background checks on all potential employees, for which passing is a prerequisite to join Keyrock.