Marketing Manager; ABM – Network Detection & Response

80-100% | as soon as possible| Germany or Switzerland

Exeon is a leading cybersecurity scale-up with Swiss roots, pioneering AI‑driven security analytics to protect IT, OT, and IoT networks. Born from ETH Zurich innovation, our flagship solution, Exeon.

NDR, empowers enterprises to monitor, detect, and respond to threats with unmatched speed and accuracy.
We combine Swiss excellence with a flexible, remote‑first, and collaborative culture, supporting passionate, ambitious professionals devoted to solving cybersecurity challenges and driving continuous innovation.

As the Marketing Manager for Network Detection & Response (NDR) with a focus on Account‑Based Marketing (ABM), you will play a pivotal role in shaping Exeon’s go‑to‑market strategy for Exeon.

NDR
. You will design and execute data‑driven, audience‑specific campaigns across the entire customer journey—from awareness to decision with a focus on European and Middle Eastern markets.

In this role, you will blend traditional ABM
—targeted 1:1 and 1:few initiatives for key accounts—with an industry‑based approach
, creating campaigns tailored to priority sectors such as banking, financial services, government agencies, and critical infrastructure
.

You will collaborate closely within a matrix structure
, working with Digital Marketing, Event Marketing, Partner Marketing, Product Management, Sales Account Managers, and an external agency for Sales Development & Outbound activities
. Your strength lies in understanding complex technical content
, strategically positioning it, and transforming it into compelling marketing messages that resonate with C‑level decision‑makers
.

• ABM Strategy & Execution: Develop and implement Account-Based and Industry-Based Marketing campaigns for target customers in banking, financial services, government, and critical infrastructure sectors.

• Content Development: Conceptualize and create audience‑relevant marketing content across the customer journey, translating technical insights from Product Management and GTM strategy into clear, impactful marketing messages.

• Creative Execution: Independently develop high‑quality content to promote Exeon’s NDR solution.

• Cross‑Functional
  
  Collaboration:
  
  Work closely with the Digital Marketing Manager to steer campaigns, align with Event and Partner Marketing for consistent customer experiences, and collaborate with Sales Account Managers to integrate marketing and sales activities seamlessly.

• External Partnerships: Manage and coordinate with an external agency for Sales Development & Outbound campaigns to ensure smooth lead handover and follow‑up processes.

• Analyst Relations: Prepare, coordinate, and support communication with market analysts (e.g., Gartner, Forrester, IDC) and integrate relevant insights into marketing initiatives.

• Product‑Specific Media Relations: Assist in positioning Exeon in trade media, blogs, and articles focused on Network Detection & Response.

• Performance Analysis: Monitor and optimize marketing campaigns using KPIs such as engagement, pipeline contribution, and conversion rates.

• Degree in Marketing, Communications, Business Administration, or a related field
  .

• 5+ years of experience in B2B marketing of cutting‑edge technology, preferably in cybersecurity
  .

• Proven expertise in Account-Based Marketing and a deep understanding of complex buyer journeys.

• Proficiency in marketing automation and CRM systems (ideally Hub Spot).

• Experience in using and interpreting intent data
  .

• Ability to translate technical content into compelling marketing messages
  .

• Analytical, creative, and structured approach with a high standard for quality.

• Strong communication and coordination skills in a matrix environment.

• Fluent in German and English
  .

Exeon offers an open company culture that values and e ncourages diversity, teamwork and a growth mindset. Our goal is to provide our employees with an exciting, supportive and motivating environment for personal growth and career development while ensuring that our team maintains a healthy work‑life balance. We strive to achieve this by offering:

• Value‑Driven Culture:
  Work guided by our Exeon values (proactive problem‑solving, curiosity, ambition, ownership, transparency and care for each other)
• Continuous Personal Growth:
  Benefit from our annual training budget dedicated to your professional development.
• Truly International Team:
  Join colleagues from diverse backgrounds across the globe.
• Company Events & Workshops:
  Connect with colleagues through regular team events and collaborative workshops.
• Remote‑First & Flexible Work:
  Enjoy remote‑first culture with hybrid options (office in Zürich) when it fits best.
• Family‑Friendly Options:
  Part‑time roles & enhanced maternity and paternity leave.