Marketing Campaign Specialist

On behalf of our client, a leading company in the banking and payments industry, we are seeking a Marketing Campaign Specialist to take charge of B2B and B2C campaigns. This is a hands-on role for someone who’s organized, commercially savvy, and ready to make an impact from day one.

• Drive integrated B2B and B2C initiatives end-to-end, from initial concept through launch and optimization.
• Partner closely with Product, IT, Sales, and external agencies to coordinate efforts and ensure seamless execution.
• Develop and steer compelling, audience-focused content across relevant channels in line with campaign objectives.
• Set performance targets, track results consistently, and optimize activities based on data-driven insights and ROI analysis.
• Plan and facilitate webinars while presenting campaign strategies and results in a clear and engaging manner.
• Lead the creation of digital advertising, website copy, and supporting marketing collateral to ensure cohesive communication.
• Oversee and expand organic and paid social media efforts, continuously improving reach, engagement, and conversion performance.

• A degree in Marketing, Business Administration, or a related field.
• Hands-on experience managing marketing campaigns; background in financial services, payments, fintech, or an agency setting is a strong advantage.
• A solid grasp of the full campaign lifecycle and how different marketing channels work together.
• Comfortable working with data, drawing insights from performance metrics, and turning them into practical improvements.
• Native-level German and fluent English, with the ability to write clearly and communicate ideas.