Event Marketing Manager; Freelancer

Overview

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry. Join the team as a freelancer and support us on our mission.

Department: Partnerships & Media

Location: Zurich

The Event Marketing Manager is responsible for supporting the creation and implementation of strategic, high impact, end‑to‑end marketing campaigns to meet and exceed the objectives of the relevant assigned FIFA Competitions, whereby the portfolio FIFA led World Cup and Club World Cups, Local Organising Committee (LOC) led Youth Tournaments, other tournaments such as Futsal and Beach Soccer, and ancillary special projects, where relevant.

• In line with the Senior Marketing Manager, define and manage comprehensive GTM multi‑channel marketing plans (in close liaison with the digital marketing, ticketing, comms, BI, and brand teams) aligned with specific assigned FIFA Competitions to support strategic goals to drive awareness, attendance, engagement and retainment.
• Liaise directly with internal and external FIFA marketing stakeholders and co‑promoters as event marketing main point of contact, for the respective competitions, to support their marketing needs such as, but not limited to, ticketing, hospitality, licensing & retail, broadcast services, commercial partnerships (broadcasters, sponsors and licensees), local FIFA subsidiaries, local organising committees, host cities and sports and entertainment third parties.
• Along with the Senior Event Marketing Manager, develop and facilitate both cross cultural and sector tactical and long‑term strategical promotional partnerships with partners and third parties for mutual benefit.
• Provide consultation for the LOCs with all available and relevant tools, techniques, guidelines, templates, onboarding, briefings, processes and systems to ensure the successful implementation and execution.
• Creation and circulation of relevant briefing, publishing plans, planning, valuation, tracking and final reporting documents related to marketing stakeholder’s marketing needs.
• Implement influencer strategies in support of marketing objectives. Including mapping of influencers/ambassadors/legends/celebrities and identified events and potentially on‑site management/support.
• Ad‑hoc support of additional work streams in relation to event marketing needs which may include contact/planning/liaising with football clubs or participating member associations (PMA’s).
• Co‑Develop launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi‑stage global and localised awareness and tournament related sales campaigns.
• Provide strategic and, on occasions, operational support to Influencer and AAA Talent Management programmes.
• Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts to ensure amplification and data capture.
• Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.

We work hard  are dedicated, ambitious and innovative. And we respect our values. Always. For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

• Minimum 7 years’ proven experience delivering major brand & marketing plans, and favourable to hold experience with governing bodies, LOCs and/or sports and entertainment rights holders
• Deep familiarity and understanding of the dynamics of football
• Well‑connected with existing connections with Key Stakeholders, Partners (Qualified Clubs, Leagues, Associations)
• Experience in Brand Marketing and Marketing Operations, Communications, events
• A passion for football
• Bachelor’s degree or similar higher education in marketing, or a marketing related discipline
• Fluent in English
• Proficiency in any other FIFA language (French / Spanish / German) is an asset
• Proficient in Office suite and good knowledge of Project Management tools
• Adaptable, effective and efficient under pressure, immovable deadlines, and in stressful situations
• Effective at working proactively and independently whilst providing regular updates, being able to communicate clearly and effectively via different channels with key stakeholders
• Able and willing to work non‑traditional hours including evenings and weekends as needed
• Right to Work in Switzerland (favourable) or resides in Europe allowing relatively easy and cost‑effective travel to the Zurich office
• Willingness to travel as required