Online Economic Development / Territorial Marketing Certification

E-learning Center for Professional Education to the European Economic Development Society:
E-learning Center for Professional Education to the European Economic Development Society is a leading provider of online skilling training in economic development. Based in Brussels, Belgium (which is often considered the de facto capital of the European Union), we work with university students and working adults around the world who are willing to specialise in community branding & marketing, and in management of economic development organizations (entities, public or private, which are serving as brain trust for the local economy). The online certification programs are suitable for students in Economics, Marketing, Public Administration and Management interested in specialization in community branding & marketing, and in the management of economic development.

Online Certificate Programs taught in English:

- Certified Specialist in Territorial Marketing
Territorial Marketing is the widespread strategy of promoting territorial attractiveness and encouraging development, especially for economic areas with low resources, and characterised by small business, rural and informal economies.

Candidates of this certificate course must have a minimum of a Bachelor’s undergraduate degree from an accredited college/university or by a Ministry-recognized institution of higher education in the student's home country.

- Certified Manager of Economic Development Organization
Students must have a minimum of a Bachelor’s undergraduate degree from an accredited college/university or by a Ministry-recognized institution of higher education in the student's home country, and 4 (four) years experience in economic development.

Learning objectives of our professional education include:
- Understand the importance of marketing & business attraction for community competitiveness in today’s globalized world
- Learn how to profile the industry the community will target to attract to the region
- Learn how to conduct market intelligence for positioning the community
- Learn how to build a community brand and marketing plan based on community vision for economic growth
- Understand the landscape and specifics of community marketing in digital era
- Learn about instruments for improving community attractiveness and how to integrate them with community marketing efforts
- Design Community Branding Campaign Action Plan
- Design Community Marketing Campaign Action Plan
- Learn how to manage the process of regional integration for economic growth
- Learn how to manage organization for economic development
- Learn how to build consensus among actors with different vision and interest
- Design programs for workforce development
- Design programs for attracting & retaining business and talent
- Design fiscal incentives packages

Weekly segments structure
Our programs include a Preparation Phase which the student is supposed to complete before the start of the program, followed by 8 Weekly Segments. The last two weekly segments are reserved for final project development.

Performance synchronizer in Territorial Marketing Certificate Program
The speed of the learning process in the first two weeks is deliberately moderated in order to accommodate students who do not come with professional experience in community development. This adjustment period expires in Week 3 after which the intensity of the learning process significantly increases.
For students with a proven record in community development, based on their individual learning plans, this slowed down first two-week speed can be adjusted in favour of their final project development component, or earlier graduation.

Certification / Qualifications:
Successfully graduated students receive Certificate for Specialist in Territorial Marketing, or Certificate for Manager of Economic Development Organization.

The basis for successful completion of the programs will be the knowledge demonstrated by the student in the Assignments, Q&A Sessions, Exercises and the Final Project development. The weight of the last one will be prevailing for successful certification. Student’s learning discipline and respect for team efforts during the program will also serve as a base for final evaluation.

Our programs are grounded on Competency Framework in Local Economic Development and ISO 18091:2019 (Guidance for application of quality management in local governments).