Director of Commercial Strategy

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Conservatorium Hotel is looking for a Commercial Director, reporting directly to the General Manager.
About The Job  The Commercial Director leads all revenue-generating functions, including sales, marketing, revenue management, and distribution. This role is responsible for driving business growth, optimizing profitability, and aligning commercial efforts with market trends and brand positioning. Through strategic planning and cross-departmental collaboration, the Director of Commercial Strategy ensures the hotel achieves its commercial targets. This position reports to the General Manager.
As Director of Commercial Strategy, you will be responsible for the following duties:
Develops the hotel’s commercial strategy and business outlook in line with brand guidelines.
Collaborates with the Director of Revenue on pricing, inventory management, channel distribution, and market segmentation strategies.
Defines sales strategies and coordinates efforts between Regional Sales Offices, Corporate Revenue Management, Marketing & Communications, and on‑property leadership.
Communicates and implements commercial strategies, adapting them as market conditions evolve.
Works with Marketing & Communications to develop targeted marketing propositions and campaigns.
Identifies future revenue opportunities and communicates strategies to sales and marketing teams.
Evaluates effectiveness of sales channels and optimizes budget allocation accordingly.
Monitors competitors’ activities, including pricing, offers, renovations, and inventory.
Manages the annual sales budget and controls expenditures through monthly forecasts.
Prepares the hotel’s annual budget and marketing plan in collaboration with Marketing and Revenue teams.
Analyses business trends, booking pace, market share, and competitor performance regularly.
Communicates key local events and implements event‑specific revenue strategies.
Ensures timely and accurate processing of reservation inquiries to capture demand data.
Utilizes reservation, sales, and revenue management systems.
Demonstrates strong business acumen with the ability to analyze financial statements, revenue reports, and market data.
What we expect from you   Proven experience in commercial strategy, sales, or revenue management within the luxury hospitality sector, at least 10 years.
Strong leadership and cross‑functional collaboration skills.
Excellent analytical abilities with experience in data‑driven decision making.
Deep understanding of market trends, competitor analysis, and customer behaviour.
Demonstrated success in driving revenue growth and achieving commercial targets.
Expertise in budgeting, forecasting, and financial analysis.
Strong communication and negotiation skills.
Proficiency with hotel sales and revenue management systems.
Ability to manage multiple projects and lead diverse teams.
Degree in Hospitality, Business Administration, Marketing, or a related field preferred.
Fluency in English; additional languages are a plus.
Our Commitment To You   A competitive, market‑driven salary reflective of your experience and expertise.
Excellent career progression with an iconic, luxury, global hotel brand.
Fantastic learning and development opportunities for all levels of staff, with targeted development programs to get you ready for the next step in your career.
Discounted stays at our beautiful properties across the Group.
Multiple additional benefits, such as supplemented staff meals, uniform/laundry service, ticket raffles and a 50% contribution to your pension fund.
F&B Discount Card – discounts at restaurants at high‑end hotels in Amsterdam.
Discounted collective health insurance and weekly personal training sessions.
Discover Your Role Within Our Luxury Hotel  The Conservatorium hotel is on track to transition to Mandarin Oriental by early 2026. Our teams consist of a diverse group of talented people with a wide range of backgrounds and specialties. This committed team is united by an open work culture that celebrates individuality, emphasizes performance and encourages everyone to achieve their full potential.

In addition to our commitment to the highest level of service we take pride in a longstanding track record of sustainable practices woven into every layer of our company.
Apply through this website and let us know why you are interested! We look forward to seeing your application. For any questions, reach out to us via +31 (0)20‑570 0043. Please ensure eligibility to work in the Netherlands and secure housing in Amsterdam prior to applying. Due to high application volume, we will respond only to candidates meeting these criteria.
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Seniority Level   Director

Employment Type

Full‑time
Job Function   Business Development and Sales
Industry   Hospitality

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