Marketing and Events Specialist

Position Summary

The Marketing & Events Specialist supports the execution of AMCA International's digital marketing initiatives, meetings, educational programs, and trade show activities. Working closely with the Director of Marketing, internal departments, and external meeting management partners, this position coordinates marketing campaigns, event communications, registration activities, logistics, and supporting materials.

The successful candidate will demonstrate strong digital marketing skills, exceptional attention to detail, sound judgment, and the ability to manage multiple priorities in a fast-paced environment. This position requires a collaborative, service-oriented approach and a commitment to accurate execution, financial responsibility, and consistent application of AMCA's brand and messaging standards.

AMCA's event portfolio includes meetings, the Annual Meeting, regional conferences, educational seminars, trade shows, employee events, and other domestic and international programs.

• Execute digital marketing campaigns across email, Linked In, the AMCA website, and other digital channels.
• Build, test, schedule, deploy, and report on email campaigns using Hub Spot.
• Create and maintain website content, including landing pages, blogs, event pages, and program updates.
• Apply established SEO, accessibility, brand, and messaging standards to digital content.
• Schedule and publish Linked In content and monitor campaign engagement.
• Maintain marketing calendars, campaign schedules, workflows, approvals, and production timelines.
• Organize marketing assets, photography, graphics, templates, and digital content libraries.
• Support marketing automation, audience segmentation, campaign quality assurance, and performance reporting.

• Coordinate timelines, task lists, production schedules, and marketing deliverables for meetings, conferences, seminars, and trade shows.
• Coordinate attendee communications, registration activities, rooming lists, transportation information, and other participant logistics.
• Work with external meeting management partners, venues, vendors, and suppliers to support accurate and timely execution.
• Track event milestones, deadlines, deliverables, and outstanding action items.
• Process invoices, maintain supporting documentation, reconcile event expenses, and coordinate with Finance.
• Maintain organized event files, planning documents, production schedules, and historical records.
• Support onsite event and trade show execution as assigned.

• Coordinate speaker communications, agreements, biographies, presentations, travel information, and submission deadlines.
• Prepare speaker briefing materials, session documentation, agenda updates, and program communications.
• Coordinate sponsor and exhibitor communications, materials, logos, advertisements, and fulfillment requirements.
• Track contractual benefits and ensure sponsor and exhibitor deliverables are completed accurately and on schedule.
• Coordinate sponsor recognition across event materials, email, website, social media, signage, and other channels.

• Develop and maintain event webpages, registration pages, promotional content, and attendee information.
• Coordinate email, Linked In, website, and other promotional campaigns supporting meetings, trade shows, and educational programs.
• Prepare digital and printed event materials, including signage, presentations, collateral, and attendee communications.
• Coordinate production with internal teams, designers, printers, venues, and other external vendors.
• Review event information and materials for accuracy, consistency, accessibility, and brand alignment.

• Maintain accurate marketing, event, registration, and CRM data within Hub Spot, Cvent, and other organizational systems.
• Track campaign performance, registrations, website activity, social engagement, and attendee trends.
• Prepare routine reports and coordinate attendee surveys and post-event evaluations.
• Maintain organized project documentation and support departmental workflows and cross-functional initiatives.
• Perform additional marketing and event responsibilities as assigned.

• Bachelor's degree in marketing, communications, event management, or a related field preferred.
• Three (3) or more years of experience in marketing, digital communications, events, or a related area; association experience preferred.
• Experience creating and executing email and social media campaigns;
  Hub Spot experience preferred.
• Experience managing website content through a content management system;
  Craft preferred.
• Experience with Cvent or a comparable registration platform preferred.
• Proficiency with Microsoft Office and SharePoint.

• Strong project coordination and organizational skills.
• Exceptional attention to detail and commitment to quality assurance.
• Excellent written and verbal…