Senior Technology Lead, Engineering

• Lead design and delivery of complex, end-to-end Salesforce Marketing Cloud initiatives for partner marketing
• Own and architect end-to-end data models for Salesforce Marketing Cloud and Salesforce Data Cloud
• Design and build a knowledge graph connecting partner, property, contact, and campaign entities
• Define ontology, entity relationships, identity resolution, and deduplication logic
• Design, develop, and optimize data capture, processing, storage, and distribution solutions
• Build and maintain reliable, observable, cost-efficient batch and streaming pipelines
• Model and curate trusted datasets for marketing, analytics, and partner teams
• Expose data through APIs and services integrating internal platforms and third-party marketing tools
• Use AI-assisted development tools and help establish appropriate use cases
• Integrate AI and LLM capabilities into marketing data workflows with evaluation and guardrails
• Develop ETL/ELT pipelines from source systems through transformation and orchestration into SFMC, Data Cloud, and the knowledge graph
• Architect Zero Copy integration between Salesforce Data Cloud and Expedia Group's external data lake
• Establish pipeline orchestration, scheduling, monitoring, SLAs, and reliability practices
• Drive platform health, change/release management, CI/CD, monitoring, and alerting
• Serve as a technical resource, unblock issues, and review designs and pull requests
• Mentor engineers and document platform and data architecture knowledge
• Partner with marketing stakeholders, data science partners, and Salesforce contacts on implementation plans

• Bachelor's degree in Computer Science or a related technical field; or equivalent related professional experience
• 10+ years of experience building and operating enterprise software platforms
• Hands-on experience in Salesforce Data Cloud (Data 360, Automation Studio, Journey Builder, Content Builder, SSJS/AMPscript, SOAP/REST APIs) or comparable enterprise Mar Tech platforms
• Experience leading complex technical projects end-to-end with minimal supervision
• Experience with data integration patterns including SFTP, SOAP/REST, Data Extensions, and CDP/Data Cloud
• Experience architecting CRM or marketing platform data models
• Data engineering experience designing and building ETL/ELT pipelines, large-scale audience and contact datasets, SQL, and cloud data warehouses
• Strong proficiency in SQL and at least one data-engineering programming language such as Python, Scala, or Java
• Experience with data processing frameworks and orchestration tools such as Spark, Airflow, or dbt
• 5+ years of hands-on programming experience with Python, Java, or Scala
• Strong SQL skills and understanding of database design, data ingestion, modeling, and performance optimization
• Demonstrable experience with AWS services including S3, Redshift, Lambda, Glue, DynamoDB, EC2, and App Flow
• Experience with batch or stream processing using Spark, Kafka, or SQS
• Experience building with LLMs and GenAI services, prompt design, retrieval/RAG patterns, vector stores, and output-quality evaluation
• Experience using agentic AI for development and task orchestration
• Preferred: experience migrating from Marketo, Message Gears, or similar ESPs to Salesforce Marketing Cloud
• Preferred:
  Salesforce Data Cloud, Zero Copy data architecture, knowledge graphs, CI/CD for Salesforce metadata, B2B marketing platforms, NBA recommendation systems, streaming/batch processing, data governance, and Salesforce Marketing Cloud certifications

Demonstrates expertise in architecting and delivering complex Salesforce Marketing Cloud initiatives, including data modeling, ETL/ELT pipeline development, and integration of AI capabilities. Proficient in managing data workflows, ensuring platform reliability, and mentoring engineering teams.

• Salesforce Marketing Cloud
• ETL/ELT Pipeline Development
• Data Engineering
• SQL Proficiency
• AI Integration

• Data Modeling
• ETL/ELT Development
• SQL
• Python
• Java
• Scala
• Data Integration Patterns
• Data Processing Frameworks
• Knowledge Graphs
• Batch and Stream Processing

• Leadership
• Mentoring
• Problem Solving
• Collaboration
• Communication

• Salesforce Marketing Cloud Certification

• Mar Tech Platforms
• Data Governance
• B2B Marketing
• Zero Copy Data Architecture
• NBA Recommendation Systems

• Salesforce Data Cloud
• AWS Services
• Spark
• Airflow
• Kafka
• SFTP
• SOAP/REST APIs
• CI/CD Tools
• GenAI Services
• Agentic AI