Brand Manager - Sparkle

Your Job

Georgia-Pacific is seeking a brand manager for its Sparkle paper towel brand, reporting to the Sparkle brand director. This key role will drive continued momentum of the #1 mainstream paper towel brand by driving its vision, crafting impactful commercial strategies, and managing cross‑functional capability teams to execute against those strategies. Ideal candidates are self‑starters with an entrepreneurial spirit and a track record of contributing to profitable growth in CPG.

• Represent the brand. Integrate the vision across Sales, Supply Chain, Finance, R&D, and Commercial Strategy through strong cross‑functional partnerships.
• Shape portfolio & pricing. Develop recommendations and partner with R&D, Commercial Strategy, and Supply to deliver a winning price/pack/assortment across customers.
• Lead what's next. Drive innovation planning‑turn consumer insights and category trends into future growth opportunities for Sparkle.
• Champion S&OP:
  Translate strategy into forecasts and actionable plans that balance demand, supply, service, and profitability.
• Unlock market growth. Support annual account planning with Sales‑challenge assumptions, align plans, and convert momentum into measurable results.
• Optimize investments. Use economic thinking and marginal analysis to prioritize spend for the highest return.
• Be data‑driven. Apply analytics to test, learn, and continuously improve commercial strategies.
• Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking.
• Be contribution‑motivated, collaborating with cross functional teams while being agile with high‑sense of urgency.
• Be able to connect the dots and clearly & effectively communicate to different audiences.
• Willingness to take risks consistent with the company's and brand's risk profile.

• Bachelor's degree or higher
• 5 years of business experience
• Background in brand/product management/sales with consumer‑packaged goods
• Experience communicating complex concept and ideas in simple language across cross‑functional teams

• MBA
• Background & understanding of CPG or Retail industries
• Experience leading commercial activation within established CPG organizations

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.

Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please  for additional information. (For Illinois E-Verify information , aqui, or tu).

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