Event Lead – SweetWater Brewing

Position:
Event Lead – Sweet Water Brewing Company

Location:

Atlanta, GA

Job

# of Openings: 1

Sweet Water Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, Sweet Water is a passionate advocate for healthy waterways and conservation initiatives.

Sweet Water Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

Tilray Brands’ Beverage Business is one of the fastest growing in United States with nation-wide and international distribution. We are the 4th largest craft brewery in the USA, currently made up of Sweet Water Brewing Company, Alpine, Green Flash, Montauk Brewing Company, Breckenridge Distillery, Breckenridge Brewery, 10 Barrel Brewery, Blue Point Brewing Company, Widmer Brothers Brewing Company, Red Hook Brewery, Square Mile Cider, Hop Valley, Atwater, Revolver Brewing Company, and Terrapin Beer brands and growing.

The Event Lead is responsible for assisting in the successful sale and execution of private and corporate events. This role involves building and maintaining strong client relationships, developing new business opportunities, and ensuring seamless coordination between clients and internal teams. The Event Lead helps oversees event execution—from ordering supplies, keeping inventory, hiring catering staff, administrative work, to other duties—while maintaining a high level of customer satisfaction.

This position requires strong organizational skills, a results-driven mindset, and the ability to manage multiple events and deadlines simultaneously.

• Generate new business through proactive outreach, networking, and relationship building.
• Manage day of event activities. This includes delegating tasks to event staff, setting up, break down, and event execution.
• Keep accurate inventory counts of event supplies.
• Manage Catering staffing, event supply ordering, and other outside vendors.
• Maintain and organize shared event spaces at all times.
• Build and maintain strong client relationships to encourage repeat and referral business.
• Lead, train, and support event staff, ensuring clear communication and accountability.
• Oversee the smooth execution of all events by coordinating with internal teams and vendors.
• Conduct site tours and presentations for prospective clients.
• Maintain accurate records of leads and client communications in the CRM system.
• Monitor industry trends and competitor activity to identify new opportunities.
• Resolve client concerns in a professional and timely manner to ensure customer satisfaction.
• Other duties that may come up on a situational basis.

• Strong leadership and team management skills with the ability to guide event coordinators and staff.
• Excellent communication, negotiation, and client relationship–building abilities.
• Highly organized and detail-oriented, able to manage multiple events and deadlines simultaneously.
• Sales-driven mindset with proven ability to achieve and exceed revenue goals.

• Bachelor’s degree preferred but not required.
• Catering and Events experience

• Conducts work in a sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
• Requires frequent operations of a variety of office machines.
• Communication is usually cooperative in nature, with somewhat frequent conflicts requiring confrontation and appropriate use of tact.

Hourly Rate: USD $21.00/hr plus events tips.

At Tilray Brands, we recognize the importance of comprehensive total rewards. We provide:

• PTO & Paid Personal Time Off
• 401K
• Medical, Dental, Vision and Supplemental Insurances
• Perf…