Customer Strategy and Planning Manager
Listed on 2026-02-20
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Business
Business Development, Business Analyst, Business Management, Sales Marketing
The Customer Strategy and Planning Manager will be responsible for leading a team of analyst who manage a “bottoms up” customer volume forecast for their region while working cross-functionally with the Customer Sales, RGM and Finance teams. The Customer Strategy and Planning Manager will work directly with Customer Sales to ensure forecast accuracy, maintain key trackers for internal visibility, deliver insights, and identify growth opportunities.
Responsibilities- Manage respective customer channels and lead team of Customer Strategy & Planning Analysts.
- Report performance vs plan and prior year regularly to Sales Leaders & BASN Executive teams. Develop models for reviewing sales performance and build upon existing models.
- Present weekly consumption forecasts and trends to key account managers, VPs, and Executive Leaders.
- Guide Sales and Analysts in forecast adjustment opportunities and gaps.
- Support the development of the annual “bottoms up” sales plan in partnership with Customer Business Unit.
- Oversee monthly volume forecast maintenance via Monthly Business Review process in collaboration with analyst team, RGM and Finance.
- Aggregate key inputs into the monthly S&OP process with customer insights and category intelligence, sales distribution and promotion plans, sales risks and opportunities.
- Identify opportunities by leveraging “bottoms up” volume planner, trade planning system, syndicated data and trade spend targets.
- Work with customer teams for post-promotion analysis for forecast optimization and learnings.
- Bachelors degree required
- 5 years of previous experience in sales, trade marketing, sales planning or demand planning focused on CPG required.
- Strong analysis, creative thinking, planning, organizing and problem-solving skills.
- Expert in Excel and PowerPoint with strong presentation skills. Additional data platform knowledge required (ETL, Tableau, Power BI, etc.)
- Passion for understanding consumer behavior.
- Strong attention to detail. Self-starter. Team player.
- Ability to adjust on the fly and thrive in an ever-changing environment.
- Ability to travel (~10% of time)
- Leadership
- Sales Process
- Business Planning
- Sales Forecasting
- Communication
- Forecasting Process (Inactive)
- National Account Sales
- Sales Management
- Decision Making
- Marketing
- Business Development
- Teamwork
- Consultative Sales Management
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range: $103,000 - $121,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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