Ecommerce Channel Manager

The Ecommerce Channel Manager blends commercial account ownership with digital commerce execution. This role requires regular interaction with platform partners and buyers, close alignment with internal sales teams, and cross-functional leadership to grow revenue across both established and emerging e-commerce channels.

While  represents a well-established and material business, a primary mandate of this role is business development and growth across additional e-commerce platforms, including , , and

This is a senior-level role with meaningful decision authority and accountability for driving scalable, profitable digital growth.

• Own the performance of multiple e-commerce channels.
• Serve as the primary account manager for assigned e-commerce partners, including buyers, category managers, and platform representatives.
• Maintain full accountability for channel strategy, revenue growth, profitability and overall digital shelf performance.

• Lead business development efforts to expand ETI’s presence across new and emerging e-commerce businesses
• Identify, evaluate, and launch new assortment opportunities to drive incremental revenue
• Develop and execute channel-specific growth strategies, including assortment expansion, pricing strategies, promotional planning, and advertising initiatives
• Proactively identify white space opportunities within each platform and translate them into actionable growth plans

• Own all aspects of the digital shelf, including leading creative marketing team members in:
• Item setup and onboarding
• Content quality, imagery, and A+ content
• Pricing and promotional strategy
• Digital merchandising and discoverability
• Ensure ETI’s products are positioned competitively and consistently across all platforms
• Partner with Marketing to align retail media and advertising investments with commercial objectives

• Lead cross-functional efforts across Product, Sales, Marketing, and Supply Chain, to deliver channel objectives
• Align e-commerce strategies with broader account and sales plans to ensure cohesive execution across channels
• Partner with Product Management on new product introductions, channel-specific assortments, and lifecycle management
• Coordinate with Supply Chain to support demand planning, inventory readiness, and fulfillment requirements

• Establish clear performance metrics for each channel
• Monitor sales, conversion, availability, and profitability
• Communicate performance insights, risks, and opportunities to senior leadership
• Make data-driven recommendations and adjustments to optimize results

• 10+ years of experience in digital commerce, e-commerce sales, or digital channel management
• 5+ years of hands‑on experience managing large e-commerce platforms, such as Home Depot, Amazon, Wayfair, or similar
• Proven track record of owning and growing e-commerce revenue at scale
• Strong commercial acumen with experience engaging directly with buyers, merchants, and platform partners
• Comfortable making high‑impact decisions related to pricing, assortment, promotions, and channel strategy
• Analytical, structured thinker with strong execution discipline
• Excellent communication skills and executive presence

• Medical, Dental, and Vision insurance.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• 401(k) retirement plan with company match.
• Paid Time Off, including vacation, holidays, and sick days.