Senior Director II, Horeca, LMP CDE

Job Summary

The Coca-Cola Company is seeking a dynamic and strategic leader to join our team as the Hotel, Restaurant and Café Channel (HORECA), Local Fountain (LMP), & Cold Drink Equipment (CDE) Senior Director II for North America OU. This role is pivotal in building enterprise-wide adoption of the HORECA, LMP, and CDE business strategies and accelerating transactions through stronger portfolio execution, new outlet acquisition, and best-in-class digital and in‑outlet execution.

• Strategic Planning & Development – design and implement a comprehensive, multi‑year strategy to accelerate growth in the HORECA channel within the North America Operating Unit; develop the LMP Fountain commercial strategy and oversee execution of the NAOU LMP & HORECA Growth Program; lead strategy to maximize cold drink equipment coverage and enable efficient operations; align strategic objectives with broader company goals and market opportunities to develop an integrated execution plan.
• Stakeholder Engagement & Influencing – influence adoption of the proposed strategic approach to HORECA, LMP, and CDE growth across the Coca‑Cola system, especially with franchise partners and bottlers; build and foster relationships with NAOU and Bottler stakeholders to secure necessary resources and investments to develop robust commercial execution and route‑to‑market capabilities, tools, and processes to enable scaled execution.
• Capability Building – lead the development of necessary capabilities across the system to meet established goals; ensure resources, training, and support are in place to drive successful execution of strategies.
• Execution Excellence & Continuous Improvement – develop and commercialize an end‑to‑end HORECA operating model to enable sustainable growth across the bottling system; oversee the execution of the HORECA, LMP, and CDE strategies through relevant system routines, ensuring high standards of operation across all touchpoints; track and report on progress, identify opportunities for improvement, and make data‑driven decisions to optimize performance; continuously monitor and assess market trends, competitor activities, and consumer preferences to ensure the strategy remains relevant and effective;
  
  innovate and implement best practices in cold drink equipment operations and execution to enhance overall efficiency and effectiveness across all channels.

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of experience in strategic planning, on‑premise channel management, or a related field within the Consumer Packaged Goods (CPG) industry.
• Proven ability to lead large‑scale strategic initiatives and drive cross‑functional collaboration.
• Demonstrated experience in capability building and stakeholder management (knowledge of the North America System).
• Strong analytical and problem‑solving skills with a focus on innovation and continuous improvement.
• Excellent communication, negotiation, and influencing skills.

• Exposure to world‑class leaders and global technology initiatives.
• Opportunity to work with an iconic brand and shape its next chapter.
• Access to learning resources such as Linked In Learning and management programs to continually develop your skills and knowledge.

Pay Range:
United States of America: $199,000 USD – $228,000 USD (base pay may vary based on geography and experience).

Annual Incentive Reference Value: 50%.

Long‑term Incentive Reference Value: 20%.

Location(s):
United States of America – Atlanta.

Travel Required:

0% – 25%.

Relocation Provided:
Yes.

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require sponsorship to continue to work legally in the United States.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Job Posting End Date:
July 22, 2026.