Senior Manager, Stills & Global Sprite, Technical Consumer Data Research

Senior Manager, Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR, NAOU and leads consumer research for North America Operating Unit (NAOU) Stills Categories and Global Sprite Brand, delivering front‑end consumer‑centric insights to drive a prioritized innovation pipeline across Product, Packaging, and Equipment.

The role functions as a senior individual contributor, leading research strategy, influencing innovation decisions across categories and brands, and serving as a critical business partner shaping strategic, end‑to‑end consumer‑centric innovation learning plans.

• TCDR Lead for NAOU Stills Categories and Global Sprite Brand – accountable for end‑to‑end delivery of research projects, stakeholder engagement, governance, and alignment. Drives global TCDR community initiatives while standardizing best practices.
• Strategic Business Partner – shapes and influences the innovation pipeline, aligns cross‑functional teams (SRA, HI, Marketing, GDI, ITS, Strategy) to embed a consumer‑first mindset and leverage business insights.
• Owns and Leads Critical Innovation Research Initiatives – acts as a strategic, empowering consumer‑centric partner with a “right‑first‑time” mindset, driving measurable business outcomes.
• Translate Business Needs into Research Plans – builds and leads end‑to‑end consumer research learning plans with future‑forward approaches, digital capabilities, and data‑driven insights.
• Deep Functional Expertise – expertise across sensory science, human behavioral science, consumer research, and advanced statistical/data science (AI, ML, LLM, PLS regression).
• Rigorous Statistical Methodology – designs studies, analyzes data, synthesizes findings into actionable recommendations.
• Data‑Driven Strategic Recommendations – informs business solutions with consumer insights, mitigates technical risks, and communicates through compelling storytelling.
• Active contributor to GDI Global TCDR community and global research‑on‑research initiatives.
• Champion external orientation, adopting new agile methodologies and scaling solutions.
• Drive continuous improvement, exploring AI‑enabled tools to solve challenges.
• Maintain knowledge of Global Sprite Brand and NA Stills Categories with a trained sensory evaluation palette.

• Perform advanced statistical analyses (ANOVA, parametric/non‑parametric, factorial analysis) and modeling using JMP, SPSS, SAS, Python, R, SQL, Power BI, Azure ML.
• Apply analytics to solve complex business problems and translate data into actionable insights.
• Develop innovative, data‑driven solutions for competitive advantage.
• Demonstrate measurable impact through analytics application.

• Identify and assess technical risks, develop mitigation strategies with the Global TCDR Capabilities team, and implement proactive measures to ensure project continuity.

• Lead a multi‑year category research strategy generating critical product, sensory, and consumer insights.
• Drive competitive benchmarking across Product, Packaging, and Equipment to uncover white‑space opportunities.
• Execute front‑end exploration research to identify drivers of consumer choice and translate into optimal sensory experiences.

• Translate strategic visions into actionable plans using current business processes.
• Communicate with clarity using data‑driven storytelling to influence stakeholders.
• Deliver insightful reports and trend dashboards to examine consumer behavior.
• Develop frameworks and tools for socializing Technical Product Story.

• Act as a strategic business partner with Global Sprite leaders and NAOU teams, building internal and external relationships.
• Navigate and influence within the complex TCCC system, demonstrating leadership and communication skills.
• Partner cross‑functionally with R&D, Marketing, and Human Insights to accelerate category development.
• Lead the TCDR Global Sprite agenda, serving as key interface to GDI Sprite leadership.

• Education – Bachelor or Master’s in…