Marketing Manager

Duties and Responsibilities:

* Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

* Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

* Conduct pricing research and analysis to ensure competitive product and service pricing.

* Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

* Analyzes and evaluates financial aspects of product development.

* Collaborates in the development of new products.

* Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

* Secures and maintains corporate and wholesale accounts.

* Collaborates, participates in, and coordinates promotional activities or trade shows.

* Negotiates contracts for services needed to execute a marketing strategy.

* Performs other duties as assigned.

Required skills/ abilities:

* Excellent verbal and written communication skills.

* Excellent interpersonal and customer service skills.

* Excellent organizational skills and attention to detail.

* Strong analytical and problem-solving skills.

* Strong supervisory and leadership skills.

* Ability to create, implement, and monitor budgets.

* Thorough understanding of principles and methods used to promote, display, and sell products and services.

* Proficient with Microsoft Office Suite or related software.

Education and Experience:

* A minimum of three to five years of experience in a related field required.

* Bachelor's degree in business, Marketing, or related field preferred.