Marketing Strategist, P&C Marketing Leader

Essential job responsibilities include but are not limited to:

• Supports and demonstrates IMA’s core values
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates
• Devises and executes marketing strategy within client verticals
• Develops content strategy with business units and sales
• Delivers qualified leads to sales
• Based on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
• Develops compelling and clear marketing and creative briefs for execution by Creative Team
• Responsibility for execution and delivery of marketing and sales materials
• Measures and reports on pipeline effectiveness for marketing initiatives
• Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel

• 7-12 years progressive marketing experience
• Bachelor’s degree required, with MBA preferred
• Previous experience managing lead/revenue generation activities
• Ability to prioritize nebulous and/or competing priorities
• Data-driven and experience in analytics-based reporting
• Familiarity with basic web analysis tools such as Google Analytics
• Experience in digital ad buying, social, DSP, search
• Excellent written and verbal communication skills
• Some overnight travel required (10%)

• Business Acumen
• Financial Acumen
• Professionalism
• Self-Direction
• Communicating

Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life.

This role is eligible for the following:

• Annual Performance Bonus
• Stock Purchase
• Medical Plans
• Prescription Drugs
• Dental
• Vision
• Family Assistance Program
• FSA
• HSA
• Pre-Tax Parking Plan
• 401(k)
• Life/AD&D
• Accident
• Critical Illness
• Hospital Indemnity
• Long Term Care
• Short-term Disability
• Long-term Disability
• Business Travel Accident
• Identity Theft
• Paid Time Off
• Flexible Work Options
• Paid Holidays
• Sabbatical
• Gift Matching
• Well-Being Stipend
• Personal and Professional Development

* These benefits do not apply to internship roles.

We’ve built a reputation for putting our associates first

What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It’s this unique ownership business model that makes working at IMA so appealing.

We work in teams. We sell in teams. We win and prosper as a team

We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we’re big enough to write business all over the world and small enough to implement your ideas quickly.

We are recognized nationally as a leader in our industry

• Business Insurance Magazine Best Places to Work in Insurance
• 2023 Inc. Magazine’s Best Workplaces
• 2023 Denver Business Journal’s Best Places to Work
• Connecticut Top Work Places
• Inc. 5000’s List of Fastest Growing Companies
• Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies
• Kansas City Business Journal’s Best Places to Work
• Charlotte Business Journal’s Best Places to Work
• Los Angeles Business Journal’s Best Places to Work
• The Salt Lake City Tribune Top Work Places
• Puget Sound Business Journal’s Washington’s Best Workplaces
• Wichita Business Journal’s Best Places to Work, #1 in extra-large category
• 2021 Dallas Business Journal’s Best Places to Work
• 2021 Alaska Journal of Commerce’s Best Workplaces in Alaska

This Job Description is not a complete statement of all duties and responsibilities comprising this position.

The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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