Smartwool​/icebreaker Sales Operations Analyst

Sales Operations Analyst

Join the Smartwool x icebreaker Family. We make Merino wool socks and apparel to fuel adventures outside. Because we want to help you go far and feel good. As a company, we live by our values, every day:
Openness, Advocacy, Action, Inclusivity, and Fun‑Loving. These values guide how we work, innovate, and support one another.

The Sales Operations Analyst contributes to the technical and functional development and delivery of reliable data and reporting that informs sales, streamlines operational processes, and customer interactions in support of the Smartwool / icebreaker strategic plans and revenue goals. Under the strategic leadership of the Sr Manager NORA Sales Operations, you will maintain and refine both Rep‑facing and internal‑facing wholesale business reporting that aligns across all brand departments;

delivering a core set of tools and reporting views that support sales planning, sell‑in, and delivery execution.

You will execute on wholesale strategies by developing and supporting reporting to carry out the Smartwool and icebreaker wholesale growth strategies, evolving with the marketplace by winning with winners, capturing additional business, and delivering consistent, concise, and actionable data. The reporting suite includes:

• Sales Dashboards (Agency, Account, Rep Assortments packages)
• Order status reports and delivery risk reporting
• Seasonal agency/account go‑aling and forecasting
• Order management and delivery, customer PO and item‑level detail analysis to support seasonal sales cycles and tracking to financial forecasts and plans
• Sales program financial viability analysis
• File organization and distribution via SharePoint microsites
• Sales process‑driven “tool kit” that supports reports necessary for delivering information and statistics to support assortment planning and sell‑in
• Dealer/retailer product “opportunity” reporting (consolidated real‑time trend analysis and distribution)
• Orderbook collection/comparison/tracking to plan
• Forecast alignment (Key Account, Channel, and all others)
• OTC benchmarking and alignment (Sales, Finance, Operations, Supply Planning)

You will contribute to the report development and maintenance that informs sales, streamlines operational processes, and customer interactions in support of the Smartwool and icebreaker strategic plans and revenue goals. You will refine, deliver, and drive adoption of ongoing reporting and tool kits that directly align with seasonal sales and product delivery cycles. Over time your input will be autonomous, and you will bring ideas and features to the reporting suite you support to identify and capture additional revenue and partnerships.

As a purpose‑led, performance‑driven company, we foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

1‑3 years

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

• Advanced skills with Microsoft Excel
• Foundational experience with Microsoft Power BI (Front‑end report development)
• Foundational skills/experience with MS Power Automate
• Relational database management (Power Query)
• Solid navigational and editing experience with Microsoft Teams / Share Point
• Site administration
• Basic site design
• Comprehension of security and access management in MS Teams/Share Point

• Brand product lifecycle and wholesale business planning > delivery (socks, apparel, accessories)
• Revenue forecasting process and procedures
• Wholesale go‑to‑market and product launch for preseason sell‑in excellence
• In‑season product delivery and wholesale sell‑through planning and management
• Sales program analysis development improvement and analysis
• Margin viability…