Director, Off-Premise & Performance

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Atlanta, GA, US

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean-inspired fast-casual restaurant; ™, a trusted marketplace for low-dosage THC & CBD wellness products; and Berry Direct ®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture:

As the Director, Off
- Premise Experience & Performance, you will own the strategy, performance, and continued growth of Edible Brands’ off- premise and third-party marketplace business across a portfolio of 700+ franchise locations and multiple brands.

This is a strategic, highly cross-functional leadership role responsible for accelerating digital revenue through third-party delivery, catering, marketplace, and emerging off- premise channels. You will establish the channel strategy, manage strategic partner relationships, identify new revenue opportunities, and drive the commercial and operational initiatives necessary to improve performance across the franchise system.

You will serve as the internal subject matter expert and executive owner for the third-party channel ecosystem, partnering closely with eCommerce, Marketing, Operations, Innovation, Finance, Customer Care, and franchise leadership to ensure off- premise channels are positioned as a meaningful and profitable growth engine for the organization.

Your ability to build strategies from the ground up, influence across a complex franchise organization, develop high-value external partnerships, and translate data into actionable business decisions will be critical to success.

Location:

This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday-Friday, with flexibility as appropriate.

What this looks like day to day:

• Own the enterprise off- premise strategy across 600+ franchise locations and multiple brands, establishing the vision, priorities, growth roadmap, and performance objectives for third-party and emerging digital channels.
• Own the financial and commercial performance of the off- premise channels, including revenue growth, profitability, transaction volume, average order value, promotional efficiency, marketplace fees, and other key business drivers.
• Lead strategic relationships with third-party partners including Uber Eats, Door Dash, Grubhub, ez Cater , and other current or emerging marketplace and delivery platforms, including partnership strategy, negotiations, commercial terms, and joint business planning.
• Own channel KPIs and performance targets, leveraging data and analytics to evaluate performance, identify opportunities, and present actionable recommendations to senior leadership.
• Lead the optimization of the third-party digital experience, including menus, pricing, promotions, product assortment, availability, marketplace merchandising, and customer experience.
• Identify and develop new revenue opportunities, including emerging platforms, technologies, products, integrations, and off- premise offerings, building business cases and recommendations for senior leadership.
• Partner cross-functionally with eCommerce, Marketing, Operations, Innovation, Finance, Customer Care, and franchise leadership to align off-…