Sales Enablement Manager
Listed on 2026-09-12
-
Business
Sales & Marketing, Sales Analyst, Change Management -
Sales
Sales & Marketing, Sales Analyst
The Position
Call Rail is looking for a Sales Enablement Manager!
The Sales Enablement Manager is the primary driver of how sales and account management teams learn, ramp, and improve s role owns training and onboarding delivery end-to-end, governs the Go-to-Market processes reps rely on day-to-day, and serves as the connective tissue between Sales, Sales Leadership, and cross-functional partners in Product, Product Marketing, and Finance. You ll define and implement strategy - taking insights surfaced by data and AI tools and turning them into coaching, content, and processes that reps actually use.
Key responsibilities involve establishing process governance for mission-critical workflows, while simultaneously designing and managing all sales training, onboarding, and content initiatives to drive customer-centric value selling in a fast-moving business environment. The role requires a strong blend of operational rigor, strategic planning capability, and a passion for developing sales talent within a high-growth SaaS environment.
Success is measured by the productivity and effectiveness of the reps and managers you support — ramp time, goal attainment, engagement with trained content, and improvement in core sales KPIs like conversion rate, ARPU, and attach rates — delivered through strong in-person and virtual facilitation, tight cross-functional coordination, and disciplined process governance.
What You'll Do
- Training & Enablement Delivery: Own the design, delivery, and continuous improvement of new hire onboarding, role-based promotion paths, and ongoing skill-development programs, with an emphasis on customer-centric value selling. Track engagement, application, and retention of trained content.
- Performance Gap Analysis &
Coaching:
Partner closely with sales teams to identify performance and process gaps, and translate those insights into recurring, dynamic education programs — including insights surfaced through Gong call review and Outreach engagement data. - GTM Process Governance & Cross-Functional Liaison: Establish and maintain governance of critical Go-to-Market processes. Serve as the primary liaison to Engineering/Product Development, Product Marketing, and Finance to translate new features, pricing, promotional offers, and strategic initiatives into sales-ready enablement. Serve as a representative for Sales in cross-functional initiatives, including planning and update meetings, and identifying areas of front-line impact.
- Process Documentation & Playbooks: Own and continuously refine sales process documentation — playbooks, runbooks, and process guides — ensuring they reflect current tools, messaging, and GTM motion rather than going stale after launch.
- AI and Tool Adoption &
Coaching:
Own in-practice coaching and adoption for Gong (call coaching, objection handling), Outreach (messaging and reply-rate coaching) while leveraging tools like Testbox and Synthesia to optimize performance. Coach reps on adopting AI tools in their day-to-day workflow. Continually evaluate and bring in new tools to modernize training delivery and sales enablement. - Strategic Planning Support: Work in close partnership with Sales Leadership to support strategic Sales initiatives, ensuring training, process, and communication resources are in place for successful execution.
- AI Usage & Security: Continuous personal adoption of AI platforms is expected to streamline your own workflow. Adhere to Call Rail AI usage policies — confidential or proprietary information must not be entered into unauthorized AI platforms.
- 4+ years in sales enablement, sales training, or sales operations, ideally within a B2B SaaS or high-growth environment.
- A track record of designing and delivering onboarding…
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