Strategy Associate

Strategy Associate

Department: Commercial

Employment Type: Permanent

Location: Atlanta

Reporting To: Julie Adeltoft

As a Strategy Associate, you’ll own high-impact initiatives across growth, operations, and partnerships. Sitting at the intersection of data, strategy, and execution, you’ll identify opportunities, solve complex business problems, and drive projects that improve how You Lend acquires, converts, and funds SMEs.

You’ll work closely with teams across Product, Risk, Operations, Capital Markets, and Partnerships to improve funnel performance, launch new initiatives, optimise processes, and support commercial growth. You’ll also engage directly with strategic partners, using data and commercial insight to influence decisions and deliver results.

This role is ideal for someone who combines strong analytical skills with a bias for action, thrives in ambiguity, and wants significant ownership and visibility from day one. At You Lend, you’ll be encouraged to take initiative, challenge the status quo, and help shape how the business grows.

• Own and improve performance across the end-to-end merchant funnel, from application through funding, identifying bottlenecks, drop-offs, and opportunities to improve conversion, efficiency, and customer experience.
• Lead high-impact strategic initiatives across partner performance, pricing, market expansion, operational optimisation, and new product launches.
• Design, execute, and evaluate experiments and pilots, using data-driven insights to optimise growth, operational efficiency, and commercial outcomes.
• Build and monitor key operational and commercial KPIs, dashboards, forecasts, and business cases that inform decision-making across the organisation.
• Use data to diagnose problems, identify opportunities, and develop actionable recommendations that balance growth, risk, customer experience, and profitability.
• Represent You Lend in discussions with strategic partners, contributing to business reviews, pricing discussions, RFPs, commercial negotiations, and growth initiatives.
• Drive cross-functional execution by aligning Product, Risk, Credit, Operations, Capital Markets, and Partnerships teams around shared objectives and ensuring initiatives are delivered effectively.
• Identify opportunities to automate processes, improve tooling, reduce manual effort, and scale operations while maintaining quality and compliance standards.
• Act as a change leader, embedding new processes and ways of working across teams with strong stakeholder buy-in and minimal disruption.
• Take ownership of ambiguous, high-priority business challenges, stepping in wherever necessary to drive progress and deliver results.

• 2–3 years of experience in consulting, fintech, technology, banking, strategy, operations, or another highly analytical and commercially focused role.
• Experience managing cross-functional projects and driving initiatives from idea through execution.
• Experience in fintech, lending, underwriting, partnerships, or operations strategy is advantageous but not required.

• Strong analytical skills with experience using SQL, Excel, Python, or similar tools to extract insights, build models, and support decision-making.
• Comfortable working with large datasets, identifying patterns, and translating findings into actionable recommendations.
• Ability to make sound decisions using data and judgement, even when information is incomplete or ambiguous.

• Strong commercial acumen with an understanding of how businesses balance growth, risk, customer experience, and profitability.
• Ability to identify opportunities, evaluate trade-offs, and develop practical solutions to complex business…