Senior Manager, Partnership Insights

** Position Summary
** The Senior Manager, Partnership Insights is responsible for transforming commercial, audience, partnership, inventory and marketplace data into actionable intelligence that drives revenue growth and better business decisions.

The Senior Manager will serve as a strategic analytics partner to Partnership leadership, Sales, Activation and Partner Solutions, helping the organization understand not simply what is happening, but why it is happening, what it means and what actions should follow.

This role will develop scalable reporting and analytical capabilities across the portfolio while providing insights that inform pipeline strategy, category development, inventory and pricing decisions, partner measurement, renewal planning and future commercial opportunities.
** Commercial Intelligence & Strategic Insights
*** Deliver actionable insights supporting prospecting, category development, commercial planning, renewal strategy and leadership decision-making.
* Conduct category analysis, marketplace research, competitive analysis and league/property benchmarking.
* Identify category whitespace, market opportunities, emerging trends and commercial risks across the portfolio.
* Develop prospect and category intelligence that helps Sales prioritize companies and opportunities with the greatest commercial potential.
* Manage and optimize the department’s use of research and intelligence platforms, including Sponsor United, Navigate, You Gov and other relevant resources.
* Translate complex information into clear recommendations for Partnership leadership.
* Develop and maintain a centralized process for the intake, cataloging, valuation, tracking, and distribution of newly created partnership assets and inventory, ensuring commercial opportunities are properly documented, accessible, and visible to Sales teams across the organization.
** Pipeline & Revenue Intelligence
*** Analyze pipeline health, coverage, sales velocity, conversion, category penetration, seller activity, renewal exposure and commercial performance across properties.
* Provide Sales leaders with insights into the health and composition of pipeline against their assigned property revenue objectives.
* Develop an enterprise view of pipeline and commercial activity across the organization’s full portfolio.
* Partner with Finance and Partnership Operations to integrate financial, CRM and pipeline information into accurate and actionable commercial intelligence.
* Develop executive-level reporting that highlights significant changes, risks, opportunities and recommended actions with a goal of ensuring clarity into potential partnerships and prioritized partnership platforms in the market, prior to completion.
* Support forecasting and annual planning through historical performance, pipeline and market analysis.
** Inventory, Pricing & Commercial Analytics
*** Analyze inventory utilization, scarcity, availability and demand to identify opportunities for improved packaging, pricing and revenue generation.
* Identify underutilized, constrained and potentially undervalued assets across properties.
* Support sponsorship valuation and pricing decisions through internal performance data, market intelligence and relevant benchmarks.
* Partner with Partner Solutions and property Sales leaders to identify opportunities for new commercial products based on inventory and marketplace insights.
* Support inventory and demand planning for future seasons, new properties, major events and emerging platforms.
* Develop analytical frameworks that improve consistency and discipline in commercial pricing and inventory decisions.
** Partnership Performance & Measurement
*** Develop consistent frameworks for measuring partnership performance across…