Director, Customer Strategic Insights - Foodservice and Premise
Listed on 2026-09-25
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Business
Marketing Strategy -
Marketing / Advertising / PR
Market Research, Marketing Strategy
About The Role
Join Coca-Cola’s Customer Strategic Insights (CSI) team, a highly visible and influential group embedded within the Food service & On-Premise (FSOP) organization. Our team serves as a strategic partner to Customers, Sales, Customer Marketing, and senior leadership and transforms data, insights, and marketplace intelligence into actionable growth strategies for our customers and The Coca-Cola Company.
AboutThe Role
Join Coca-Cola’s Customer Strategic Insights (CSI) team, a highly visible and influential group embedded within the Food service & On-Premise (FSOP) organization. Our team serves as a strategic partner to Customers, Sales, Customer Marketing, and senior leadership and transforms data, insights, and marketplace intelligence into actionable growth strategies for our customers and The Coca-Cola Company.
We are seeking a Director, Customer Strategic Insights to lead customer, category, and consumer insight initiatives that shape business strategy and drive marketplace growth. This role combines analytics, primary research, strategic planning, and compelling storytelling to identify opportunities, solve business challenges, and influence decision-making both internally and externally.
The ideal candidate is equally comfortable analyzing complex business questions, leading cross-functional initiatives, engaging customers, and translating insights into clear, actionable recommendations that create value for customers and Coca-Cola.
Key Responsibilities Insight Generation & Storytelling- Develop compelling narratives grounded in consumer, customer, category, and industry insights.
- Deliver customer-facing presentations, executive business reviews, industry conference content, and thought leadership that influence business strategy and inspire action.
- Synthesize multiple data sources into a cohesive view of opportunities, and growth drivers.
- Identify emerging marketplace, category, consumer, and customer trends that inform business decisions and growth strategies.
- Translate complex data and insights into clear strategic recommendations and action plans.
- Serve as a trusted thought partner to Customers, Sales, Customer Marketing, and cross-functional stakeholders by developing a deep understanding of the business, identifying root causes of challenges, and translating insights into practical solutions that drive growth.
- Partner directly with customers and customer teams to identify, quantify, and activate high-impact growth opportunities through insight-led business planning.
- Support strategic customer business planning through insights-driven recommendations across assortment, occasion, channel, and growth initiatives.
- Help shape customer-specific and channel-specific growth strategies through fact-based insights.
- Lead end-to-end qualitative and quantitative research programs, including business question development, methodology design, supplier management, budget oversight, analysis, storytelling, and activation.
- Connect business questions to the right methodologies, data sources, and analytical approaches.
- Ensure research findings are actionable, relevant, and aligned to business objectives.
- Leverage and advance the organization's insight capabilities, data assets, and analytic tools.
- Stay current on emerging research methods, technologies, and industry best practices.
- Promote adoption of new tools, data sources, and innovative approaches across the organization.
- Build strong partnerships across Customer Value & Growth, Human Insights, Retail Category Leadership, Strategy, Platform Services, and other enterprise teams.
- Influence stakeholders…
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