Senior Manager - Demand Planning

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Full Time Management Georgia Office, Atlanta, GA, US

Salary Range: $ To $ Annually

Who We Are

CREO Group is a leading consumer product, nursery, and greenhouse supply company. While others make plastic, we build relationships. As both a full-service designer and manufacturer, we offer a wide range of national and private-label products while delivering the flexibility, quality, and innovation our partners expect.

At CREO, work is more than a job - it is a journey. Our mission is to be the market-leading provider of innovative container solutions that enhance everyday living. We partner with our customers to deliver best-in-class, high-quality, and environmentally responsible products through disciplined operational execution. Powered by an engaged, high-performing team, we create enduring value for our employees, partners, and the communities we serve.

Being part of CREO means joining a community that celebrates collaboration and thrives on the diverse strengths of our people. You will work alongside colleagues who bring unique experiences, perspectives, and skills to the table, and together we will achieve more than we can alone.

CREO offers eligible full-time employees’ competitive compensation and comprehensive benefits, including health, dental, vision, life insurance, short- and long-term disability coverage, paid time off, holidays, and a 401(k) plan with Company match. Eligibility is governed by the applicable plan documents and Company policies.

Position Overview

The Senior Demand Planning Manager leads CREO Group's enterprise demand planning process and converts customer, market, and commercial inputs into a reliable, consensus-building demand plan. This role owns the demand review component of Sales and Operations Planning and Integrated Business Planning and serves as the primary connection between Sales, Marketing, Finance, Supply Chain, and Operations. The position builds the forecasting discipline, analytics, systems, and team capabilities needed to improve customer service, inventory productivity, manufacturing efficiency, and profitable growth across CREO's consumer business unit.

Success requires strong knowledge of consumer packaged goods manufacturing and retail demand patterns. The Senior Demand Planning Manager must account for seasonality, promotions, new product introductions, customer resets/line reviews, point-of-sale trends, resin and component lead times, manufacturing capacity, , and distribution constraints. The role provides an objective view of demand, clearly communicates risk and opportunity, and helps leaders make timely decisions based on data and business judgment.

Key Responsibilities

Demand Planning and Forecasting

• Lead the enterprise demand planning process across product categories, customers, channels, and locations; maintain an unconstrained rolling forecast at the appropriate item, customer, and time horizons.
• Develop statistical baselines using shipment history, orders, point-of-sale data, customer forecasts, inventory positions, seasonality, promotions, market intelligence, and known commercial events.
• Challenge assumptions and facilitate cross-functional consensus so the approved demand plan reflects the most likely business outcome rather than sales targets or production constraints.
• Establish planning policies, segmentation logic, forecast horizons, exception thresholds, and governance appropriate to demand variability, lead time, product lifecycle, and customer requirements.

Sales and Operations Planning and Integrated Business Planning

• Own and facilitate the monthly demand review, including assumptions, changes from prior plans, key risks and opportunities, forecast gaps, scenario analysis, and decisions requiring executive alignment.
• Partner with Supply Planning and Operations to translate the consensus demand plan into capacity, labor, tooling, resin, packaging, warehouse, and transportation requirements.
• Provide Finance with a reconciled demand outlook that supports revenue, margin, working-capital, and annual operating plan projections.
• Maintain decision and assumption logs and ensure approved changes flow accurately into planning systems and downstream supply plans.

Customer and Channel Planning

• Build accurate forecasts for mass retail, home improvement, warehouse club, e-commerce, distributor,…